Responsibilities

• Organic Social Leadership - Serve as the strategic lead for Blue Wheel's Organic Social service offering. - Develop Organic Social recommendations, content strategies, platform best practices, and campaign concepts aligned with client objectives. - Present Organic Social strategies, performance insights, and recommendations during client meetings, quarterly business reviews, and planning sessions. - Develop paid amplification strategies for high-performing organic content, leveraging Meta Ads Manager and TikTok Ads Manager to boost posts that support follower growth, awareness, engagement, and other client objectives. - Stay informed on platform updates, content trends, emerging formats, and evolving best practices. Content Strategy & Editorial Planning - Develop editorial calendars, messaging frameworks, and content across Organic Social, and other digital channels as assigned such as Email, SMS, SEO/GEO, blogs, and web content . - Partner with channel leads to translate business goals into actionable content plans and production schedules. - Create content that aligns messaging, audience insights, SEO recommendations, and channel requirements. Writing & Editing - Write, edit, and proofread content across multiple owned channels, including: - Organic Social - Email and SMS - SEO & GEO content - Presentation content - Serve as the final editorial reviewer for owned media deliverables as assigned. Team Leadership - Support Organic Social Specialists by providing coaching, workload management, feedback, and career development. - Coordinate freelance writers by assigning work, reviewing deliverables, and ensuring projects meet quality standards and deadlines. - Balance internal and freelance resources to support changing client priorities. Editorial Operations - Own editorial workflows, production schedules, quality assurance, and content approvals. - Maintain content templates, editorial standards, and documentation to improve efficiency and consistency. - Identify opportunities to streamline production through AI tools, process improvements, and reusable assets. SEO & AI Search Content Support - Partner with the SEO/GEO team to review content production optimized for both traditional search and AI-powered discovery. - Incorporate keyword research, search intent, entity optimization, and AI search recommendations into content development. Cross-Functional Collaboration - Work closely with the Creator Partnerships team, Lifecycle team, SEO/GEO team, Community Management, Creator Marketing, and Social Commerce teams to ensure messaging remains consistent across channels. - Support integrated campaigns by adapting messaging appropriately for each owned media channel. Light Design - Create and modify simple branded assets using Canva, including: - Social graphics - Presentation visuals - Email imagery - Simple campaign assets - Content mockups - Collaborate with designers on larger design initiatives. Performance Optimization - Review Organic Social and content performance with channel teams to identify trends, messaging opportunities, boosted post opportunities, and areas for optimization. - Appl y learnings to future editorial planning and content recommendations.

Requirements

• 5+ years of experience in Organic Social, content marketing, copywriting, or digital marketing.
• Dem onstrated experience developing Organic Social strategies for brands.
• Experience using Meta Ads Manager and TikTok Ads Manager to boost organic content and manage paid social amplification campaigns.
• Exceptional writing, editing, and storytelling skills.
• Experience presenting strategic recommendations to clients.
• Experience managing editorial calendars and content workflows.
• Experience support ing or mentoring writers or content creators.
• Working knowledge of SEO content best practices.
• Experience creating simple branded assets in Canva.
• Strong organizational and project management skills.

Preferred

• Agency experience supporting multiple brands.
• Experience with ecommerce, retail, beauty, or consumer brands.
• Familiarity with GEO/AEO and AI-search content optimization.
• Experience with Google Search Console, GA4, SEMrush, Ahrefs, or similar tools.
• Experience collaborating with Lifecycle Marketing, Community Management, Creator Marketing, and Social Commerce teams.

Benefits

• Healthcare : Medical, Dental, Vision, Accident, Critical Illness, Life & Disability, FSA/HSA Options
• Retirement : Company-sponsored 401(k) option with Company match
• PTO : Generous Paid Time, Sick Time, Floating Holidays, Volunteer Day, and Bereavement Time
• Paternal Leave : Paid 12-week leave for primary parent and 2-week for secondary parent
• Holiday : 10 paid holidays, along with light week between Christmas and New Years
• Fringe : Mental Health Days, Health and Wellness Reimbursement, Employee Assistance Program, Employer-paid Coaching Sessions