Own the editorial strategy and governance for travel content, aligning with marketing, brand, SEO, and business priorities.

• Editorial Leadership: Define the editorial roadmap, standards, and governance across internal and external contributors.
• Content Operations: Build scalable frameworks, styles, calendars, and QA to improve quality and efficiency while ensuring accessibility.
• Performance and Collaboration: Oversee content analytics, optimize for organic search, engagement, and conversions, and coordinate with translation, UX, SEO, and product teams.

Requirements based on the job description and role scope.

• Bachelor’s degree or equivalent in marketing, communications, journalism, English, or related field.
• 5–7+ years of professional writing, content strategy, or communications with a strong digital portfolio.
• 3–5+ years leading editorial teams or managing writers/editors; experience with agencies or large-scale content ops preferred.
• Proven track record driving organic search growth, content strategy, or brand storytelling for a large consumer-facing brand.
• SEO expertise, keyword strategy, and content optimization experience.

Preferred experience to strengthen fit.

• Hospitality, travel, or destination content experience.
• Experience in multi-brand environments or loyalty programs.

Benefits

• Competitive compensation and benefits including medical, dental, and vision coverage.
• Leave and paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial benefits for retirement and health savings.
• Employee recognition programs.
• Discounts at Choice hotels worldwide.