Senior Manager, Consumer Operations & Omnichannel

Responsibilities

• Agency Management & Omnichannel Execution
• Serve as day-to-day lead for consumer agency partners — media, digital, CRM, analytics, creative, and web — translating strategy into actionable briefs and integrated execution plans.
• Lead weekly agency status meetings and hold partners accountable for executional excellence, timeline adherence, and continuous improvement.
• Manage the consumer marketing operational budget, tracking spend against plan and providing financial reconciliation reporting.
• Consumer Digital Experience
• Serve as business owner for the Viaskin Peanut consumer digital ecosystem, overseeing strategy, governance, and ongoing optimization of the patient website and other owned channels.
• Own digital content governance across consumer channels, ensuring timely publication, regulatory compliance, and brand/messaging consistency across web, email, CRM, and portal touchpoints.
• Partner with media and digital agencies to execute and optimize campaigns across search, social, display, and CRM using performance insights.
• Promotional Review & Asset Management
• Serve as the Consumer Marketing lead for promotional review, ensuring all consumer-facing materials move through PRC/MLR on schedule via Veeva PromoMats.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
• 5+ years of pharmaceutical or biotech marketing experience, with a focus on omnichannel or digital marketing.
• Hands-on experience leading promotional review and managing MLR/PRC submissions within Veeva PromoMats or an equivalent system.
• Demonstrated experience managing external agency partners and integrated, multi-vendor campaign timelines in a regulated industry.
• Experience measuring and optimizing omnichannel campaigns; highly detail-oriented with strong written and verbal communication skills.

Preferred

• Experience supporting a specialty or rare disease product launch, particularly in a pre-commercial or launch-stage biopharmaceutical company.
• Familiarity with pediatric health, allergy/immunology, or other specialty therapeutic areas with complex patient journeys.
• Knowledge of SEO/SEM best practices and experience with marketing automation or CRM-driven patient engagement platforms.
• Familiarity with ADA/WCAG web accessibility requirements and digital compliance standards for pharmaceutical websites.
• Curiosity: Keep on exploring uncharted territories. Always ask “why?” and more importantly “why not?”,
• Courage: Take smart risks, mentor each other to always do better & be accountable for our choices, our opinions, and our actions,
• Collaboration: Teamwork and spirit. Support each other and be equally involved in the achievement of our common goals,
• Credibility: Be transparent, follow through and build trust. Educate ourselves about our unique technology.