Senior Manager, Communications - Earned Media

Richmond, VA (Hybrid)

$133K/yr – $202K/yrSenior Level10+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive earned media strategies and outreach, build trusted reporter relationships, and prepare executives for media engagements while counseling business partners on crisis and reputation matters.

  • Develop and align earned media plans with enterprise priorities
  • Serve as an on-record spokesperson across multiple channels
  • Coach leaders for media interviews and external appearances

Job Description

Responsibilities

  • Develop earned media strategies and outreach plans aligned with enterprise priorities, business objectives, stakeholder strategies, and company positions.
  • Build trusted reporter relationships and identify proactive opportunities that expand understanding of Altria’s business, priorities, and perspectives.
  • Serve as an official spokesperson across print, digital, broadcast, emerging media channels, and related external events.
  • Counsel select business areas on media engagement, including issue response, reputation matters, crisis communications, and consumer-facing public relations.
  • Prepare executives for media interviews and external engagements through messaging, Q&A documents, briefing materials, and interview coaching.
  • Partner across Corporate Communications and manage external consultants, agencies, and credible third parties supporting earned media plans.

Requirements

  • Bachelor’s degree in Communications, Journalism, Public Relations, Business, or a related field.
  • 10+ years of communications experience across media relations, public relations, journalism, public affairs, or corporate communications.
  • Strong knowledge of print, digital, and broadcast journalism; established reporter or media outlet relationships preferred.
  • Demonstrated experience developing earned media strategies, proactive outreach plans, and external communications materials.
  • Experience serving as an on-the-record spokesperson and preparing senior leaders for media engagements preferred.
  • Experience counseling business partners on sensitive, high-visibility, reputational, regulatory, or crisis-related issues.
  • Strong judgment, executive presence, relationship-building skills, and accuracy under pressure.

Benefits

  • Work where connection and flexibility meet — enjoy the benefits of in-person collaboration three days a week (Tuesday - Thursday), while maintaining the flexibility to work remotely on Mondays and Fridays. Our hybrid approach empowers you to stay connected, collaborate with colleagues, and manage your schedule in a way that works best for you.
  • Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully.
  • A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real.
  • Get recognized for your work — annual merit increases and performance bonus.
  • A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%–17% of your base salary.
  • Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends.
  • Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family.
  • Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
  • Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life.
  • A culture that gives back — paid volunteer days and a shared commitment to making a difference.
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The Business of HLTH Podcast

The Business of HLTH podcast, a HLTH Communications Production, provides an in-depth look at the evolving health sector. We interview investors and innovators, exploring the latest in health tech, longevity and biotech investments, uncovering where capital is moving. Join us for insights into the future of health.

Founded in 2024
1 employees

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$133K/yr – $202K/yr

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Senior Manager, Communications - Earned Media

The Business of HLTH Podcast · Richmond, VA · Hybrid