Organic Marketing Specialist

USA (On-site)

Salary Not AvailableMid Level3+ years expContract

Posted 8 hrs ago

Job Summary

Own the end-to-end organic search program, translating data into actionable optimizations across content, technical SEO, and cross-functional campaigns, while driving measurable impact on traffic and revenue.

Drive keyword research, site audits, and performance monitoring using GA4 and Search Console
Collaborate with marketing, engineering, UX to implement SEO requirements in site updates
Translate organic data into clear reporting for non-technical stakeholders

Job Description

Responsibilities

Research high-value keyword opportunities, audit content and technical SEO health, and monitor competitor performance and KPIs (traffic, rankings, CTR, conversions) via GA4 and Search Console.
Partner with the agency and performance marketing team to develop and execute organic search approach spanning traditional SEO, answer engine optimization, and AI/generative search, ensuring technical best practices across architecture, structured data, page speed, and crawlability.
Write and optimize search-intent-driven copy for landing pages, blog posts, destination guides, and ensure high quality optimized copy for page titles and meta descriptions.
Maintain and execute an editorial calendar aligned to seasonal demand and campaigns based on the input from GWL Copywriting and Brand teams and the Marketing agency.
Create regular reports on organic performance. Build dashboards that connect traffic and rankings to business outcomes like bookings and revenue and proactively flag meaningful changes with context and next steps.
Partner with Digital, Marketing, Brand, Engineering, and UX teams to align organic efforts with broader campaigns and ensure SEO requirements are implemented in site updates.

Requirements

3+ years of experience in SEO, with a demonstrable track record of growing organic traffic.
Hands-on experience with Google Search Console, GA4, and at least one major SEO platform (SEMrush, Ahrefs, Screaming Frog, Moz, or similar).
Working knowledge of technical SEO: site architecture, structured data/schema markup, page speed, and crawl management.
Proven ability to translate organic performance data into clear reporting and actionable recommendations for non-technical audiences.
Ability to manage multiple projects simultaneously with strong organizational skills.
Strong collaboration and communication skills; comfortable working across multiple teams where decisions are made collectively.

Preferred

Experience in hospitality, travel, or consumer e-commerce SEO
Understanding of local SEO for multi-location brands
Google Analytics or Google Ads certification
Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Great Wolf Lodge

If you’re searching for a job with exciting opportunities, rewarding benefits, and lots of growth potential, look no further than Great Wolf Lodge. We’re North America’s largest family of indoor water park resorts dedicated to bringing joy to families, and we’re looking for passionate, dedicated professionals to help us in our mission. Running with our Pack is a one-of-kind experience. Our resorts offer fun-filled attractions, extraordinary entertainment, delectable dining, and imaginative retail offerings. Our talented Pack Members provide exceptional service to help families create unforgettable memories, in a fast-paced and fun environment. Along with the camaraderie that comes with being a member of our Pack, all of our employees have access to acclaimed management training programs and numerous advancement opportunities. There’s no limit to what you can achieve as part of our Pack.Growing from a single resort to 19 lodges and counting, Great Wolf has spent 25 years strengthening ourselves into one of North America’s top destinations for family fun. And we’re committed to ensuring every employee gets the training, career growth, benefits, and support to make the experience of working with us the best it can be. When you run with our Pack, it’s more than just a job—it’s an adventure.

Founded in 1997

Chicago, Illinois, USA

5.7K employees (142 in marketing)

www.greatwolf.com