Senior Manager, Co-Brand Growth Marketing - Samsung Galaxy Card

Responsibilities

• This role is strategically critical to scaling customer acquisition and driving account growth in the early phase of this newly launched business.
• Growth Strategy & CAC Ownership: Own the acquisition strategy and performance targets up to application submission, optimizing budget allocation and CAC performance across owned and paid channels.
• Wallet-First Funnel Optimization: Maximize qualified application submissions by diagnosing funnel bottlenecks and executing testing roadmaps. Lead native, "wallet-first" growth journeys inside Samsung Wallet as our core conversion hook.
• Owned Ecosystem & Channel Influence: Design and run integrated campaigns across Samsung's owned footprint (Samsung.com, Shop App, owned social, email, push), influencing internal channel owners to secure premium real estate and align audience strategies.
• External Acquisition Expansion: Build and scale external acquisition channels, directing agency partners across paid media, affiliates, retail, and fintech partnerships to expand reach.
• Budget & Joint Marketing Fund Stewardship: Manage a complex acquisition budget, reallocating investments based on performance and maximizing the utility of Joint Marketing Funds (JMF) with Barclays and Visa.
• Partner & Compliance Alignment: Build trusted relationships with Barclays and Visa. Serve as the primary marketing contact to ensure all creative, campaigns, and promotional offers successfully navigate partner brand guidelines and legal/compliance reviews.
• Matrix Navigation & GTM Execution: Lead cross-functional go-to-market strategies for new card features and major enhancements, aligning Product, Finance, Analytics, and Legal teams across Samsung’s US and Korea offices.

Requirements

• 10+ years of growth, performance, or partner marketing experience, with a proven track record of managing substantial acquisition budgets and driving CAC efficiency.
• Expert IC Orchestrator: Proven ability to drive large-scale commercial results as an individual contributor by managing agency benches and leading through cross-functional influence rather than direct reports.
• Funnel & Analytical Rigor: Hands-on experience diagnosing funnel drop-offs, analyzing customer acquisition data, and designing multi-channel experimentation roadmaps.
• Influence & Executive Communication: Outsized stakeholder management skills, with the ability to build trust with financial partners, align matrixed internal departments, and present performance metrics directly to executive leadership.
• Agency & Partner Management: Exceptional skills in drafting agency briefs, directing creative/media strategies, and holding external vendors accountable for performance.

Preferred

• Direct Credit Card or Regulated Fintech Experience: Deep understanding of credit card marketing, co-brand card programs, or regulated consumer fintech/banking (including compliance processes and issuer/network dynamics).
• Experience with digital wallet adoption or mobile-first financial product marketing.
• Familiarity with marketing analytics, CRM platforms, and attribution tracking.

Benefits

• Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.