Responsibilities

• Develop and Execute Channel Marketing Strategy: Create and lead the strategy for distributor and partner marketing initiatives, ensuring alignment with Infinite’s business and brand priorities.
• Partner Collaboration: Proactively engage with distributors to design and implement programs that drive awareness, engagement, and sales growth, including targeted campaigns, joint content, and customer initiatives.
• Cross-Functional Liaison: Serve as the primary connection between Infinite’s Marketing, Sales, and Channel teams, as well as distributor marketing leaders, ensuring consistent communication, shared goals, and effective program delivery.
• Content & Enablement: Educate internal stakeholders on the content, tools, and information needed to accelerate growth within the distribution channel at 2× market pace. Identify and close gaps in marketing enablement and customer experience.
• Performance Management: Own and manage the Market Development Fund (MDF), budget setting metrics, monitoring utilization, and ensuring ROI on all funded activities.
• Relationship Building: Develop deep, strategic relationships with marketing and sales leaders at key distribution partners to position Infinite as the partner of choice for joint marketing initiatives.
• Continuous Improvement: Identify new tools, platforms, and opportunities to enhance partner engagement, streamline execution, and improve overall customer experience within the distribution network.
• Leadership Contribution: Serve as a key member of the Infinite Marketing Leadership Team, providing strategic insights and channel expertise to guide the broader business.

Requirements

• Bachelor’s degree in marketing, business, or related field
• 8+ years of progressive marketing experience, including significant channel marketing responsibility
• Experience in distribution-based B2B environments, ideally in electronics, manufacturing, or technology
• Strong understanding of eCommerce, digital marketing, and partner enablement strategies
• Demonstrated ability to develop and manage large-scale partner marketing programs and budgets
• Excellent communication, relationship-building, and stakeholder management skills
• Analytical mindset with a focus on measurable results and continuous optimization
• Frequently remains in a stationary position and occasionally moves about the office or worksite to access files, supplies, or attend meetings.
• Frequently uses hands and fingers to operate office equipment such as a keyboard, mouse, telephone, and other standard office tools.
• Must be able to visually assess information on screens, documents, and reports.

Preferred

• MBA preferred