Senior Manager, Channel Marketing

Charlotte, NC (Hybrid)

$118K/yr – $235K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own channel marketing execution end to end across go-to-market partners, turning strategy into programs, tools, and content that drive partner engagement and demand; align with product, sales, and transformation efforts; manage portal, funds, and ROI.

Grow partner engagement across key go-to-market channels.
Drive adoption of channel tools and content that enable demand generation.
Ensure ROI through governance and performance tracking of channel campaigns and the sales portal.

Job Description

Develop and execute channel marketing strategies aligned to business priorities, sales objectives, and partner engagement goals across all go-to-market channels.
Create channel-specific programs, campaigns, tools, and content that enable partners to generate demand and better engage customers.
Partner closely with product managers and sales leaders to translate business strategies into effective channel marketing plans and execution.
Support channel transformation efforts by developing targeted marketing approaches for DSOs, independent reps, and distributors.
Oversee Carrier’s go-to-market sales portal including platform strategy, account management, content updates, and ongoing optimization to improve partner experience and effectiveness.
Manage channel marketing objectives, performance tracking, and reporting to measure program impact and channel engagement.
Evaluate and optimize distribution marketing programs based on performance, adoption, and business outcomes.
Administer and oversee channel marketing funds to ensure effective allocation, governance, and return on investment.
Identify gaps and opportunities in channel communications, tools, and partner support to improve consistency, engagement, and sales enablement.
Serve as the central marketing lead for go-to-market channel engagement and performance, ensuring alignment across stakeholders and programs.

Bachelor’s degree
10 + years of experience in channel marketing, partner marketing, and/or go-to-market marketing roles

Bachelor’s degree in Marketing, Business, Communications
Experience in HVAC, building systems, or industrial/B2B channels
Experience managing or optimizing partner platforms (e.g., HVAC partners or similar portals)
Experience administering or managing channel marketing funds / co-op or MDF programs
Background in distribution marketing, partner enablement, or channel transformation initiatives
Proven experience developing and executing channel-specific marketing strategies and programs that drive demand and partner engagement
Experience working with go-to-market models (e.g., distributors, direct sales offices and independent reps)
Demonstrated ability to create partner-facing programs, tools, and content that support demand generation and sales enablement
Experience partnering cross-functionally with Sales, Product Management, and Marketing teams to translate business strategy into execution
Experience managing marketing programs, performance tracking, and reporting to measure channel effectiveness and ROI
Strong project management skills with the ability to manage multiple programs and stakeholders simultaneously

Health Care Benefits: Medical, Dental, Vision; Wellness incentives
Retirement Benefits
Time off and Leave: Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
Disability: Short-term and long-term disability
Life Insurance and Accidental Death and Dismemberment
Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
Tution Assistance

Carrier

3.6 Glassdoor

Carrier is a global leader in intelligent climate and energy solutions, pioneering sustainable innovations in climate technologies. Founded by Willis Carrier, the inventor of modern air conditioning, we have been shaping industries and enhancing lives for more than a century. With approximately 48,000 employees across 160 countries and more than 35 trusted brands, Carrier serves customers through four business segments: Climate Solutions Americas, Climate Solutions Europe, Climate Solutions Asia Pacific, Middle East & Africa and Climate Solutions Transportation. Our solutions enable healthier, more efficient and more sustainable environments in homes and buildings, and help ensure the safe transportation of food, medicine and vaccines. Grounded in our purpose—we continue to lead through relentless innovation and a deep commitment to customer success, delivering cutting-edge solutions that bring comfort, safety and sustainability to life. Carrier. For the World We Share.

Founded in 1902

Palm Beach Gardens, Florida, USA

22K employees (590 in marketing)

www.corporate.carrier.com

66% recommend to a friend

77% CEO approval