Responsibilities

• Brand Strategy & Portfolio Leadership • In partnership with the Senior Director of Marketing, own the strategic direction of the Johnson Health Tech Retail family of brands including Johnson Fitness & Wellness, Matrix Home Fitness, and Vision Home Fitness.
• • Develop annual brand strategies that strengthen awareness, consideration, and revenue across retail, ecommerce, and dealer channels.
• • Define positioning, messaging, and customer value propositions for each brand.
• • Develop brand partnership strategies with Peloton, Nike Strength, Tonal, Stepr, and future strategic partners.
• • Identify customer, competitive, and industry trends that influence brand strategy.
• • Establish KPIs that measure brand health and business impact across JHTR markets and competitors
• • Manage and oversee design and development of brand assets including social and digital content, brand tone and voice, video, store and sales support materials and other assets required across brand channels.
• • Be a brand champion internally via clear communications and updates to cross-department teams and stakeholders.
• Brand Storytelling & Content • Develop integrated campaigns and content strategies that bring each brand to life.
• • Lead creative development across social, digital, video, retail, PR, and experiential marketing.

Requirements

• Bachelor’s degree in marketing, Communications, Advertising or relevant field, or equivalent experience is required
• Minimum seven years of cross-functional / multi-channel marketing experience, preferably in a retail environment
• Previous experience managing teams and agency partnerships.
• Strong project management skills to implement programs and report results and recommendations.
• Prior experience within marketing, brand, or content functions at a retail brand
• Strong writing, verbal and presentation skills required.
• Proficiency in Microsoft Office.

Preferred

• Interest in fitness and wellness industries a plus (but not necessary)

Benefits

• Medical, dental, and vision insurance
• Company-paid life insurance and AD&D coverage
• 401(k) retirement savings plan
• Paid time off (PTO)
• FSA and HSA options
• Employee product discounts, wellness resources, and employee assistance programs.