Responsibilities

• Own Manor’s content output end-to-end, from compliant before-and-afters and patient testimonials to treatment education and provider spotlights, building a distinctive, repeatable weekly cadence that positions Manor as the authority in medical aesthetics
• Drive Manor’s organic social presence across Instagram, Facebook, TikTok, and LinkedIn, developing platform-specific strategies, sourcing UGC from real Manor clients.
• Lead the multi-location migration from legacy practice brands into a unified Manor brand, coordinating rollout plans, refreshing templates and messaging, and sequencing location-by-location launches
• Run Manor’s review generation program across all practice locations, building and maintaining response templates that reflect the Manor voice, managing the proof library of patient outcomes and testimonials, and ensuring our reputation online matches the experience clients have in the room
• Make Manor a fixture in the local markets we serve, conceiving and executing in-clinic events, neighborhood cross-promotions, referral activations, and micro-influencer partnerships that drive real walk-in traffic and build word-of-mouth equity market by market.
• Be the guardian of the Manor brand, maintaining and evolving our messaging framework, tone of voice, and visual standards, and ensuring every acquired or newly opened location comes up to brand quickly and completely
• Own Manor’s creative budget by partnering strategically with agency partners for high-impact storytelling packages, campaign kits, and overflow production, knowing when to bring work in-house and when to invest externally to build the brand at scale

Requirements

• 5–8 years of experience in brand marketing, social media, or content strategy, with at least 2 years in a senior or management-level role
• Proven track record managing organic social media channels (Instagram, Facebook, TikTok, LinkedIn) with demonstrated audience growth and engagement results
• Experience leading or supporting a brand transition, rebrand, or multi-location brand integration
• Hands-on proficiency with design and content production tools such as Canva, Adobe Creative Suite, CapCut, or comparable AI-assisted creative platforms
• Strong copywriting and storytelling skills, including experience ghostwriting executive or leadership content for LinkedIn or other public channels
• Familiarity with UGC sourcing, creator brief development, and influencer/micro-influencer partnership management
• Working knowledge of SEO and AEO best practices as applied to website content and brand transition communications
• Experience managing agency or vendor relationships and overseeing creative budgets
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience

Preferred

• Manor Benefits: Competitive pay with commission-based earnings and bonus opportunities; 401(k) with company match; Health, dental, and vision insurance; Paid holidays + PTO; Employee discounts and VIP event access

Benefits

• Manor Benefits: - Competitive pay with commission-based earnings and bonus opportunities
• 401(k) with company match
• Health, dental, and vision insurance
• Paid holidays + PTO
• Employee discounts and VIP event access