Senior Manager, Brand Media

New York City, NY

$105K/yr – $130K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize integrated brand media campaigns across multiple channels while aligning regional strategies to global brand direction, coordinating media plans, budgets, and creative with HQ, agencies, and in-house teams.

  • Own end-to-end media planning, budget tracking, and calendar management across OOH, print, paid social, video, display, and in-mall.
  • Lead agency/vendor relationships and in-house social activation to ensure consistent brand storytelling and global guideline adherence.
  • Collaborate with Performance Marketing to align campaigns with full-funnel goals and deliver post-campaign insights to shape future media plans.

Job Description

  • Lead the development and execution of integrated brand media campaigns across OOH, print, paid social, video, display, and in-mall media.
  • Support the VP of Marketing and HQ for yearly regional media strategy building, ensuring global media direction is aligned and translated with local specifications.
  • Develop and manage media plans and marketing calendars, track timelines, and plan budgets.
  • Manage relationships with media agencies and vendors, overseeing media buying and premium placements that reinforce brand storytelling.
  • Close collaboration with HQ for media plan validation, preview links checking and validation, as well as daily media topics.
  • Capability to set up and launch in-house paid social efforts across platforms, including (but not limited to) Meta, TikTok, Snapchat, YouTube, Pinterest, and LinkedIn.
  • Collaborate with the VP of Marketing and HQ to coordinate, resize, and deliver high-quality marketing and media creative ensuring alignment with global brand guidelines.
  • Collaborate with the Performance Marketing team on campaign planning and full-funnel alignment.
  • In partnership with the Performance Marketing team, utilize campaign performance and brand metrics to inform macro media strategy across channels.
  • Remain current on campaign performance for campaign optimization and prepare post-campaign reports and insights to inform future marketing initiatives.
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RIMOWA

Welcome to RIMOWA, the first German Maison of the LVMH Group. We are a global lifestyle brand with a mission to create the essential tools for a lifetime of travel. For more than 120 years, we’ve dedicated ourselves to develop unique products where function coexists with luxury, heritage with innovation, and craftsmanship with design. At RIMOWA we believe that great ambitions demand resilient companions. It’s why our tools are created with longevity in mind. Because the most meaningful journeys last more than a trip, they last a lifetime. Please join us to discover your own. Instagram: /rimowaGroup: lvmh.com

Cologne, North Rhine-Westphalia, DEU
1.6K employees (175 in marketing)