Senior Manager - Brand Marketing and Programming, LT Social

Responsibilities

• Helps define and evolve the LT Social membership experience, value proposition and role within the broader Life Time membership.
• Develops strategies to create ongoing value and engagement beyond individual Editions and events.
• Identifies opportunities for year-round programming, community-building and member touchpoints.
• Helps shape how members discover, join, engage with and continue participating in LT Social over time.
• Uses member feedback, behavior and program performance to inform future strategy.
• Develops and maintains the annual LT Social programming roadmap across priority Life Time markets.
• Recommends markets, timing, frequency and scale based on member opportunity, business objectives, market insights and cultural relevance.
• Identifies opportunities to connect LT Social with major Life Time moments, Athletic Events, seasonal programming, club openings and relevant cultural occasions.
• Helps determine the appropriate mix of national, market-level and ongoing member programming.
• Partners with leadership on longer-term growth and expansion opportunities.

Requirements

• 7+ years of experience in brand marketing, consumer marketing, experiential marketing, membership businesses, lifestyle brands, hospitality or related fields.
• Strong foundation in marketing strategy, including audience development, positioning, go-to-market planning and integrated marketing.
• Experience developing multi-market programs, membership or loyalty programs, brand platforms, experiential portfolios or complex consumer initiatives.
• Demonstrated ability to translate consumer, cultural and market insights into strategic recommendations and compelling programming ideas.
• Strong cross-functional leadership skills and ability to influence teams without direct authority.
• Strong written and verbal communication skills, including experience developing strategic, marketing and creative briefs.
• Ability to move comfortably between long-term strategic thinking and near-term program development.
• Strong organizational skills and ability to manage multiple markets, initiatives and planning horizons simultaneously.
• Demonstrated cultural curiosity and strong instincts around consumer experiences, hospitality, community and lifestyle trends.

Preferred

• Experience with premium consumer, wellness, hospitality, lifestyle or membership brands.
• Experience developing membership, loyalty, community or engagement programs.
• Experience developing programs across multiple geographic markets.
• Experience working with experiential production, creative, social, PR, partnerships and operational teams.
• Experience using customer or member insights to inform marketing, programming and engagement strategies.

Benefits

• All team members receive the following benefits while working for Life Time:
• A fully subsidized membership
• Discounts on Life Time products and services
• 401(k) retirement savings plan with company discretionary match (21 years of age and older)
• Training and professional development
• Paid sick leave where required by law
• Full-time Team Members are eligible for additional benefits, including:
• Medical, dental, vision, and prescription drug coverage
• Short term and long term disability insurance
• Life insurance