Senior Manager, Brand Marketing (Menu Innovation)

Responsibilities

• Assess and activate new menu opportunities through the continuous evaluation of the competitive landscape, consumer insights, new food trends, and culture.
• Faciliate the design, visibility, and prioritization of a large scope of core menu initiatives with executive leaders according to their consumer, financial, and operational opportunity size and risk profile.
• Create insights-driven product development briefs to guide the creation and launch of new products in partnership with Chipotle’s culinary team.
• Design go-to-market launch strategies and timelines, guiding product development from concept to validations to launch, including cross-functional coordination to ensure flawless consumer experience.
• Facilitate closely with Product Development & Commercialization (PD&C), Supply Chain, FSQA, R&D/Culinary, Consumer Insights, Finance and Restaurant Operations from menu ideation to planning and execution.
• Brief and lead internal and external communications partners across traditional ad agencies, experiential, social media, and digital teams to create high-impact go-to-market plans.
• Develop and optimize emerging portfolios such as group occasions and digital sales channels.
• Build a core menu team alongside the Director, Brand Marketing with 1-2 direct reports.

Requirements

• Bachelor's Degree (BA/BS) in Marketing or Business required.
• MBA preferred.
• 6-8 Years of brand marketing experience required for this role; including supervisory experience
• Brand Management experience in CPG products, Lifestyle or Food industries with a demonstrated ability to design and launch key initiatives at a consumer-centric organization.
• Ability to lead through influence across cross-functional teams and facilitate and drive alignment across competing and time-sensitive priorities.
• High level of executive presence, business acumen and presentation skills.
• Successful track record for launching or innovating products and matching and setting scalable standards for a growing brand.

Benefits

• medical, dental, and vision insurance
• 401k
• sick leave
• vacation time