Responsibilities

• Lead brand and product marketing communications efforts across North America
• Strategic approach - from strategy to implementation and KPIs optimization – oversee & manage omnichannel marketing campaigns (B2B & B2C / paid channels, website, social, in-store, etc.)
• Manage Annual Marketing budget, planning and execution (selected categories), incl. tracking, reporting, analysis and continuous optimization of the KPIs
• Go-To-Market strategy implementation, including new product launch communications and execution of annual marketing plans for N. America.
• Adapt and implement global brand campaigns and master templates to the North American market requirements.
• Develop creative briefs, oversee content production, and manage external service providers as required.
• Partner with Global Brand and local Product, Brand Academy, Sales, Channel and Digital leaders, to influence and develop roadmap decisions, and communications efforts, w/ market insights, etc.
• Lead and mentor a Brand & Product Communications Marketing Manager

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 7+ years of marketing experience, including brand and product communications management
• Experience building and executing integrated omnichannel campaigns , marketing plans and presentations
• Strong data-driven marketing mindset including KPIs optimization
• Capable of managing creative production and agency partners
• Familiar with technical / art production (video, graphic design, illustration)
• Experience in digital publication platforms (email marketing, PIM, MAM, etc.)
• Strategic, solution-oriented thinker who thrives in cross-functional, fast-moving environments
• Digital transformation enthusiast
• Team & project leader