Communications Manager

Winston-Salem, NC (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 hrs ago

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Job Summary

Own and drive a comprehensive multi-channel communications program, overseeing content creation, brand voice, and cross-department storytelling while leading donor communications and media relations.

  • Leads content calendars and messaging across email, social, press, and digital platforms
  • Supervises a social media role and coordinates cross-functional campaigns

Job Description

Responsibilities

  • Implement and maintain a multi-channel communications strategy aligned with organizational priorities and programming.
  • Develop and manage content across email, social media, website, print materials, and press communications.
  • Ensure consistent brand voice, tone, and messaging across all external communications.
  • Coordinate content gathering across departments to highlight bookstore, events, education, development, and community initiatives.
  • Supervise and support the Social Media Coordinator, providing guidance on content planning, messaging, scheduling, and audience engagement.
  • Oversee development and maintenance of social media content calendars aligned with organizational priorities and campaigns.
  • Provide captions, messaging guidance, and storytelling support for social media and digital platforms.
  • Manage organization-wide email communications and newsletters.
  • Segment and tailor messaging for key audiences including customers, donors, educators, community partners, and authors.
  • Collaborate with the Development team on fundraising and donor communication campaigns.

Requirements

  • Minimum of 3 years of experience in communications, marketing, public relations, or nonprofit storytelling;
  • Demonstrated ability to develop compelling content across multiple platforms, including email, social media, websites, print, and media relations;
  • Strong project management skills with the ability to manage multiple priorities, collaborate across departments, and meet deadlines in a fast-paced environment;
  • Excellent writing, editing, and interpersonal communication skills, with a keen eye for consistency, accuracy, and brand voice;
  • Experience supervising or mentoring staff and coordinating collaborative communications efforts;
  • A passion for books, literacy, storytelling, and building meaningful connections with diverse audiences.

Preferred

  • Creative, organized, and detail-oriented communicator who can translate organizational priorities into engaging stories and campaigns; Collaborative team member who enjoys working across departments to elevate programs, fundraising, bookstore initiatives, and community impact; Strategic thinker who balances big-picture messaging with day-to-day execution and thrives in a dynamic nonprofit environment; Dedicated to cultivating a communications style that is welcoming, inclusive, authentic, and mission-driven.

Benefits

  • Healthcare: Monthly employer stipend towards premiums for employees enrolled in our United Healthcare plan
  • Paid Time Off (PTO): 12 days annually
  • Paid Holidays: 7 floating holidays to be used at employees’ discretion plus three set days when all of Bookmarks operations are closed (January 1, Thanksgiving Day, December 25)
  • Staff perks: Bookstore discount and access to free print, audio, and digital books.
Bookmarks logo

Bookmarks

5.0 Glassdoor

Bookmarks is a local non-profit bookstore and much more. As a community hub, we bring people together through author events, book clubs, and school programs. This coming together through books fosters literacy, critical thinking, conversations around equity, and community action.We imagine a community where the power of the book brings forth connection and belonging for every person.Bookmarks began as a literary arts nonprofit in 2004. Over the last 17 years, Bookmarks has worked to connect people with books and authors through an annual Festival of Books & Authors, year-round events, and outreach programs including Authors In Schools and Book Build.Bookmarks' bookstore was designed and constructed in order to meet the need for an independent bookstore in downtown Winston-Salem and a space to host community events. The bookstore opened its doors in July of 2017 with 4,200 square feet of space, including a stage, a conference room, offices, and mobile bookshelves that allow for an easy transformation into a community gathering space. Bookmarks hosts more than 15 community events each month.All bookstore profits support Bookmarks' nonprofit outreach programs, and each time you round up at the register, you are helping us connect members of our community with books and authors.

Founded in 2004
Winston-Salem, North Carolina, USA
70 employees (13 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
19.1K
Traffic Source Mix
Search
54.6%
Direct
33.5%
Referral
6.7%
Social
0.5%

Headcount Trend

Current headcount: ~70

Marketing Team

Marketing Team Size
10 (14% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News