Senior Manager of Brand Experiences & Events

Responsibilities

• Build and plan an annual experiential calendar, inclusive of concepts, objectives, audience, budget, and measures of success for each
• Develop and manage the annual event budget, maintaining a view of actual versus projected costs and coordinating with the Head of Growth before commitments are made
• Own end to end production and logistics of all events including briefs, recaps, run of show, vendor sourcing, contracts, travel, install, and on-site leadership
• Schedule meetings and assign ownership to hold all internal and external participants to timelines
• Provides PR leadership; build relationships with editors, influencers, and collaboration partners
• Construct a repeatable retail events and activations program for our Philadelphia store, working alongside Operations, Merchandising, and Finance teams
• Share post-event recaps and feedback, identifying ways to optimize in the future while setting success measures and objectives to build a playbook for future events

Requirements

• 6-10+ years in experiential marketing, event production, brand marketing, influencer marketing, PR, or hospitality
• Extremely high-agency individual
• Currently actively leveraging AI to multiply own capabilities
• Has independently led complex events from start to finish
• Strong vendor sourcing, negotiation, and budget management; comfortable managing agencies and outside producers
• Creative thinking and problem-solving
• Calm and decisive in the face of last-minute changes and additions
• Strong communication skills, at ease with founders, editors, influencers, and VIPs
• Comfortable building the system while running the program; year one is equal parts invention and infrastructure
• Fashion, lifestyle, beauty, home, or hospitality background strongly preferred

Benefits

• Health and dental insurance
• PTO and paid holidays
• 401(k) with company match
• Employee discount on all Printfresh products