Senior Manager, B2B Retail Media Events and Industry Marketing - CVS Media Exchange (CMX)

Responsibilities

• Own strategy, development, and execution of the CMX annual events calendar, aligning all activations to go-to-market priorities and business objectives
• Serve as an industry expert in retail media, proactively identifying whitespace opportunities, conducting competitive assessments, and benchmarking against key players to inform event strategy and positioning
• Act as the main point of contact for external industry and media partners, demonstrating best-in-class client service and building a network of relationships across the retail media, advertising and brand marketing eco system
• Lead all facets of external and CMX team event production and management, including budget, timeline, procurement, billing, design, travel, and other necessary components
• Support preparation and coordination of CMX presenters, including scripts, visual collateral, and day-of timeline
• Own and evolve all sales enablement deliverables tied to events, ensuring sales teams are equipped with compelling materials to drive pipeline
• Deliver post-event analysis, including performance recaps, insights, and recommendations to optimize future activations and demonstrate ROI
• Partners cross-functionally and across the enterprise, specifically with Corporate Communications and Legal, to achieve shared goals
• Manage resolution of all post-program deliverables (e.g., billing) and create program recaps for internal knowledge sharing and future optimization
• Proactively self-educate around CPG, retail, and retail media industry trends to identify best practice opportunities for CMX to provide thought leadership within the industry

Requirements

• 7+ years previous work experience in Event Management, Communications, Retail Marketing, Media, or related field
• Bachelor’s degree (Preferred in Business, Marketing, Strategic Communications, or related field) OR equivalent (HS Diploma and 4 years of experience) required

Preferred

• Collaborative: comfortable working cross-functionally, with both internal and external stakeholders
• Unflappable: calm under pressure and a natural problem-solver
• Resourceful: doesn’t wait for someone else to give the answer; takes charge and feels ownership
• Organized: ability to prioritize across multiple projects; best-in-class budget, timeline, and relationship management
• Flexible: dynamic, hard-working, and able to pivot direction quickly to keep up with evolving needs
• An exceptional communicator: strong written and verbal communication skills, comfortable engaging in conversation with a variety of external partners and seniority levels
• A skilled negotiator: able to effectively negotiate pricing and logistics with third-party vendor partners
• Proficiency in Office Suite (Excel, PowerPoint)
• e-retail, e-commerce, or experience in a retail media network is a plus
• Up to 50% travel may be required