Senior Manager, Audience Growth

Responsibilities

• Build and execute organic growth initiatives that increase discovery, follower acquisition, engagement, and repeat viewership.
• Own regular social performance reporting, including weekly insights, monthly reviews, and recommendations for the Director, Audience Growth.
• Evaluate results by platform, content type, franchise, and talent to identify what drives growth and where execution should change.
• Establish a consistent testing process for hooks, captions, thumbnails, video lengths, publishing times, and recurring formats.
• Partner with editorial and marketing to turn social interest into measurable traffic and engagement with Playboy’s broader content ecosystem.
• Set channel and campaign targets with the Director, Audience Growth and track progress against agreed benchmarks.
• Support the social team in executing daily content plans and audience growth initiatives under the direction of the Director, Audience Growth.
• Assist with scheduling, publishing, and maintaining content across Instagram, TikTok, YouTube, Facebook, X, and other active platforms.
• Prepare platform-specific captions, copy, and content packaging in collaboration with the social team, ensuring assets are ready for publishing.
• Help maintain the social content calendar, coordinating assets, deadlines, and approvals around editorial priorities, talent content, partnerships, and cultural moments.

Requirements

• Deep hands-on knowledge of Instagram, TikTok, YouTube, Facebook, and X, including content formats, analytics, and organic distribution.
• Strong editorial judgment and the ability to write sharp, engaging social copy.
• Experience translating performance data into clear creative recommendations and measurable improvements.
• Confidence developing social video concepts and giving actionable feedback on hooks, edits, pacing, and packaging.
• Experience managing content calendars, approval workflows, and multiple concurrent projects.
• An understanding of Playboy’s heritage, current editorial direction, and core audience, with an instinct for reaching new communities.
• Strong collaboration skills and comfort working with editorial teams, talent, creators, and commercial partners.
• Sound judgment when handling sensitive topics and public-facing community interactions.
• Familiarity with social publishing, analytics, and listening tools.
• Approximately 5-7 years of experience in social media, audience development, or digital content, including experience managing people or leading a social publishing operation.

Preferred

• Experience with podcast distribution, YouTube programming, Reddit, or Substack is a plus.

Benefits

• Competitive Medical/Dental/Vision insurance plans with FSA/HSA and Dependent Care FSA options
• Generous Family and Parental Leave Policy
• Pet Insurance for those who need it too!
• Dedicated Health and Wellness resources including Employee Assistance Program
• Pretax Transportation/Commuter Benefits options
• Employee Resource Groups
• 401K program with Company match
• Flexible Time Away Plan
• Dynamic, inclusive workplace culture focused on innovation, impact, and employee well-being