Head of Growth Marketing

Responsibilities

• Marketing strategy and leadership • Serve as a member of the leadership team, contributing to company strategy, priorities, and decisions.
• Set the annual marketing strategy and quarterly plans in alignment with the CEO and sales.
• Manage the marketing budget and allocate investment toward the programs that drive revenue.
• Share marketing performance and insights with the leadership team.
• Bring market and customer insight into planning, including buyer research, competitive trends, and what's happening in the L&D and HR landscape.
• Demand generation • Own the buyer journey from first awareness of SIY to meetings set with sales.
• Build and run a demand generation strategy across digital, paid, email, content, and events.
• Own the website and build it into a primary source of new business, with content that attracts the right buyers and a clear, easy path for them to start a conversation with us.
• Deliver an AEO strategy to support SIY showing up in relevant search results and AI assistant answers.
• Develop campaigns for priority segments and industries.

Requirements

• A track record of building pipeline and contributing to revenue growth.
• B2B marketing experience, including leading marketing at a professional services, consulting, leadership development, or HR tech company.
• You run structured experiments and judge them on buyer conversations and deals, not clicks or lead volume.
• Experience marketing a considered B2B sale: services or solutions with several stakeholders, long cycles and deals in the tens of thousands, not only product-led or self-serve funnels.
• Strategist and hands-on doer: comfortable setting direction and producing the work yourself.
• You're excited to be a one-person marketing team, and comfortable using AI tools and managing contractors and vendors to get the work done.
• Strong writing skills, including content that executives read and share.
• Experience with demand generation and marketing automation.
• Hands-on experience with a CRM and a website CMS: you've set up forms, workflows, reports and web pages yourself. HubSpot experience is preferred but not required.
• Experience with answer engine optimization (AEO), which means showing up in AI assistants' answers, or a strong desire to test and learn your way into it.

Preferred

• Experience marketing to CHROs, L&D leaders, or talent executives.
• Video, design, or social media production skills.
• Account-based marketing experience.
• Early-stage company experience.

Benefits

• Benefits: Competitive health, dental and vision benefits.