Senior Manager, Audience Activation and Platform at Marriott | Bethesda, MD | $110K/yr – $164K/yr

Senior Manager, Audience Activation and Platform

Bethesda, MD (Hybrid)

$110K/yr – $164K/yrSenior Level4+ years expFull time

Posted 3 months ago

Job Summary

Own the data activation platform stack and governance to enable scalable audience activation across CDP, analytics, and cross-functional integration.

Platform Ownership: Own the audience activation stack and cross-team integrations.
Governance and Backlog: Prioritize data enhancements and feature work to scale activation.
Cross-Functional Alignment: Partner with IT, GT, and Privacy to align architecture and consent standards.

Job Description

Serve as the primary business owner for the various platforms and capabilities to support audience activation (e.g., Customer Data Platform, Audience Manager, Liveramp, Google Analytics)
Manage and support the prioritization of the audience platform backlog, including data enhancements and feature/capability enhancements
Contribute to a governance and usage model that enables true democratization, scalability, and experimentation
Stay abreast of emerging industry trends and best practices in data activation, audience management, and marketing technology to drive continuous improvement and innovation
Collaborate with Data, Digital and Global Technology (GT) teams to integrate and streamline data sources, platforms, and systems for seamless data activation processes (e.g., Customer360 and other integrated data products, data warehouse, SDK, EventHub)
Participate in vendor/partner product advisory councils to provide feedback and inform future product roadmaps
Look for opportunities to rationalize audience platforms to streamline operations and drive cost efficiencies
Perform key platform administration functions including usage advisory and user management
Work with business stakeholders and GT enterprise architects to inform and align on solution architecture, specifically the role CDP will play in new use case activations
Support the global Audience COE in the implementation of enterprise audience strategy that aligns the organization toward a common set of goals and the creation of audiences for omni-channel activations

4 years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in strategic and analytically/data-oriented positions
4-year degree from an accredited university Business Administration, Hospitality Management, or related major
Experience working with Customer Data Platforms (CDP), preferably Real-Time CDP and Adobe Experience Platform
Experience with data, audience, and CRM functions within a large consumer-led business
Proven skill in leading and influencing across multiple functional organizations (e.g., IT, Global, Marketing) in support of business priorities
Demonstrated experience and success leading with influence across a highly-matrixed, cross functional organization
4-year degree from an accredited university in a quantitative discipline (e.g., engineering, computer science, mathematics) or a technology discipline (e.g., computer science, information management)

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott

Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/

Dubai, Dubai, ARE

1.1K employees (11 in marketing)

www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park