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WK Kellogg Co

Senior Manager, Amazon Channel Marketing & Growth

USA (Remote)

$144K/yr – $180K/yrSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Own end-to-end Amazon marketing and media investment, driving growth through strategy, optimization, and cross-functional alignment with sales, brand, and analytics.

  • Own Amazon Ads strategy and budgets across search, display, and promotions to lift ROI and share of voice.
  • Coordinate cross-functional plans with sales and account teams to align SKU priorities, supply updates, and on-site optimization.
  • Establish test-and-learn, measure impact, and translate findings into actionable leadership recommendations.

Job Description

Responsibilities

  • Lead annual and long-range Amazon marketing strategy, identifying growth levers, whitespace opportunities, and evolving Amazon capabilities
  • Develop and execute marketing and promotional plans that meet both customer and sales/brand objectives, leveraging insights and growth opportunities
  • Serve as the Amazon Advertising expert, with a focus on paid search and digital display to reach shoppers throughout their journey
  • Manage annual budgets for media (search/display) and coupons, recommending optimal allocation across tactics
  • Build the marketing strategy, promotional plan, and investment mix to achieve key business goals
  • Translate media and promotional performance into clear business impact and actionable recommendations for leadership and sales partners
  • Ensure all aspects of the marketing strategy are closely aligned with sales and account management (SKU priorities, supply chain updates, investment levels, and sales impact)
  • Lead agency and vendor management, including briefing media agencies, evaluating strategy and creative, and communicating across key stakeholders
  • Partner with brand, advanced marketing capabilities, and account management teams on cross-functional JBP strategy, including national media investment in Amazon Ads
  • Integrate Amazon Ads strategy within broader omnichannel and retail media plans, ensuring alignment with national media and off-Amazon activation

Requirements

  • Bachelor’s degree (or higher) in business, marketing, or a related field
  • Digital merchandising execution excellence, ensuring accurate and consistent onsite execution across product presentation, pricing, promotions, navigation, and discovery tools.
  • 5+ years of direct Amazon Ads management experience
  • Proficiency in Vendor Central or Seller Central, and Amazon Ads
  • Demonstrated experience managing and guiding agency teams
  • Experience planning and executing Amazon promotions and coordinating promotional calendars with sales and account management
  • Strong financial acumen, including budget management, ROI analysis, and investment optimization
  • Proven experience owning and optimizing Amazon marketing KPIs (e.g., iROAS, conversion rate, NTB, share of voice)
  • Highly organized and structured, with the ability to manage multiple projects simultaneously
  • Excellent communication and presentation skills, with the ability to clearly convey insights and recommended actions to leadership
  • Ability to synthesize and interpret data from multiple disparate sources into concise, action-oriented recommendations
  • Growth mindset with a passion for eCommerce

Preferred

  • Experience in CPG category and working across both Amazon.com and Amazon Fresh businesses a plus

Benefits

  • Incentive Plan bonus eligibility
  • Health, dental and vision insurance
  • Savings and Investment Plan with Company match and contribution
  • Paid Time Off (includes paid sick time)
  • 11 Paid Holidays
  • Life Insurance, AD and D Insurance and STD/LTD
  • Tuition reimbursement, adoption assistance for eligible employees
  • Employee recognition program
  • Paid parental leave for eligible employees
  • Employee discounts on company products
WK Kellogg Co logo

WK Kellogg Co

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve.

Founded in 2023
Battle Creek, Michigan, USA
1.3K employees (97 in marketing)
www.wkkellogg.com/en-us/home.html

Salaries

Posted range

$144K/yr – $180K/yr

Taken straight from the job posting.

See all WK Kellogg Co salaries