Senior Manager, ABM & Integrated Campaigns at Zafran Security | USA

Zafran Security

Senior Manager, ABM & Integrated Campaigns

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

ABM ownership with end-to-end motion from 1:1 to 1:many, aligned to sales and cross-functional teams.

Own ABM programs and reusable playbooks that scale across targets.
Connect campaigns to a cohesive buyer experience across channels and segments.
Turn intent, firmographics, and behavior into personalized engagement for CISOs and security buyers.

Job Description

Own ABM from the ground up with 1:1 programs for strategic targets, 1:few cluster plays, and scaled 1:many motions.
Collaborate with Sales and Sales Ops to define target accounts, tiers, and a coordinated go-after.
Map buying groups and build engagement sequences that speak to each stakeholder.
Turn intent signals, firmographic data, and behavior into personalized campaigns.
Develop vertical ABM plays for industries like Financial Services, Healthcare, and Manufacturing.
Create reusable ABM playbooks and campaign blueprints to scale programs.
Measure account penetration, pipeline influence, deal velocity, and expansion signals.
Own the full campaign calendar with planning infra, cross-functional briefs, and timelines.
Build campaign strategies from segment up: who, why now, message, channels, and success criteria.
Ensure every campaign aligns with an ABM motion for a cohesive buyer experience.

Zafran Security

The Zafran Threat Exposure Management Platform is the first and only consolidated platform that integrates with your security tools to reveal, remediate, and mitigate the risk of exposures across your entire infrastructure. Zafran uses an agentless approach to reveal what is truly exploitable, while reducing manual prioritization and remediation through automated response workflows.https://www.zafran.io/

Founded in 2022

New York, New York, USA

140 employees (14 in marketing)

www.zafran.io