Senior Manager ABM & Campaigns at Fiddler AI | Palo Alto, CA

Fiddler AI

Senior Manager ABM & Campaigns

Palo Alto, CA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale ABM programs across priority accounts to drive engagement, pipeline, and revenue using cross-channel campaigns and data-driven experimentation.

Own ABM strategy and execution across segments, personas, and pipeline goals to align marketing with sales on key accounts.
Leverage AI, intent data, enrichment, and funnel reporting to optimize targeting, messaging, and follow-up across email, paid media, events, and SDR plays.

Job Description

Responsibilities

Build and scale account-based programs that drive engagement, pipeline, and revenue.
Lead ABM strategy and execution across priority accounts, segments, industries, personas, and pipeline goals.
Build integrated campaigns across email, paid media, webinars, events, content, digital, SDR activation, executive engagement, and sales plays
Develop account journeys, campaign themes, content plans, messaging, landing page concepts, sales enablement, and follow-up motions
Use AI to improve account research, personalization, content repurposing, messaging tests, campaign QA, reporting, and performance analysis.
Use data, intent signals, enrichment, engagement insights, and funnel reporting to improve targeting, orchestration, and conversion.
Continuously test and optimize messaging, audiences, channels, offers, content formats, and sales follow-up.

Requirements

8+ years of B2B marketing experience across ABM, demand generation, integrated campaigns, or revenue marketing — ideally in SaaS, AI, data, cybersecurity, or enterprise software.
You have a strong grasp of B2B buying committees, account segmentation, and pipeline creation.
You know how to shape narratives and craft messaging that resonates with buyers.
You're hands-on with modern GTM tools; intent data, enrichment, sales engagement, analytics, automation and comfortable building agents, no-code workflows, and signal-based selling motions.
You're data-driven, collaborative, and clear in how you communicate impact.

Benefits

Competitive pay + equity
Premium health, dental & vision (100% premium coverage for employees)
401(k) plan
Open PTO
Monthly fitness reimbursement
Paid parental leave
Team and company events and offsites (this year was Las Vegas)
Palo Alto HQ Vibes
Annual Caltrain pass
Monthly in-office massages

Fiddler AI

4.2 Glassdoor

Fiddler is the all-in-one AI Observability and Security platform for responsible AI. Our monitoring and analytics capabilities provide visibility, context and control across development and production. This gives teams actionable insights to build better, more reliable AI agents, and GenAI and ML applications. An integral part of the platform, the Fiddler Trust Service provides quality and moderation controls for AI agents and GenAI applications. Powered by cost-effective, task-specific, and scalable Fiddler-developed trust models — including cloud and VPC deployments for secure environments — it delivers the fastest guardrails in the industry.Fortune 500 organizations use Fiddler to scale AI agents, GenAI, and ML deployments. This helps them deliver high performance AI, avoid costly AI risks, and maximize ROI.

Founded in 2018

Palo Alto, California, USA

105 employees (9 in marketing)

www.fiddler.ai?utm_medium=organic_social&utm_source=linkedin

72% recommend to a friend

72% CEO approval