Responsibilities

• Build and scale account-based programs that drive engagement, pipeline, and revenue.
• Lead ABM strategy and execution across priority accounts, segments, industries, personas, and pipeline goals.
• Build integrated campaigns across email, paid media, webinars, events, content, digital, SDR activation, executive engagement, and sales plays
• Develop account journeys, campaign themes, content plans, messaging, landing page concepts, sales enablement, and follow-up motions
• Use AI to improve account research, personalization, content repurposing, messaging tests, campaign QA, reporting, and performance analysis.
• Use data, intent signals, enrichment, engagement insights, and funnel reporting to improve targeting, orchestration, and conversion.
• Continuously test and optimize messaging, audiences, channels, offers, content formats, and sales follow-up.

Requirements

• 8+ years of B2B marketing experience across ABM, demand generation, integrated campaigns, or revenue marketing — ideally in SaaS, AI, data, cybersecurity, or enterprise software
• You have a strong grasp of B2B buying committees, account segmentation, and pipeline creation
• You know how to shape narratives and craft messaging that resonates with buyers
• You're hands-on with modern GTM tools; intent data, enrichment, sales engagement, analytics, automation and comfortable building agents, no-code workflows, and signal-based selling motions
• You're data-driven, collaborative, and clear in how you communicate impact
• Ability to work from our Palo Alto office 2-3 days a week
• Remote candidates are located in the Pacific Time Zone

Benefits

• Competitive pay + equity
• Premium health, dental & vision (100% premium coverage for employees)
• 401(k) plan
• Open PTO
• Monthly fitness reimbursement
• Paid parental leave
• Team and company events and offsites (this year was Las Vegas)
• Annual Caltrain pass
• Monthly in-office massages
• Fastrak reimbursement