Responsibilities

• EXECUTE | You are hands-on in managing the day-to-day email and SMS programs for your clients. From building complex automation flows and developing sophisticated segmentation strategies to writing compelling copy and setting up A/B tests, you're comfortable getting into the technical details. You maintain rigorous QA processes, monitor deliverability metrics, and continuously optimize campaign performance. Your expertise in ESPs (especially Klaviyo) allows you to build and manage scalable, revenue-driving programs that consistently exceed client expectations.
• TEACH | You're all about creating unique and differentiated customer experiences through email and SMS that drive engagement and revenue. You understand that these channels are key to successful business growth - for both the client and our agency. As a Senior Email & SMS Marketing Strategist, you are an expert on all things email and SMS at the agency. The best part of amassing all this knowledge and expertise is that you'll get to share it with your colleagues and clients as you teach best practices and share foundational knowledge of ESP platforms, automation strategies, and campaign optimization.
• PARTNER | Working closely with Growth Strategy, Paid Media, and Creative Services, you'll collaborate across internal teams to provide input and plan cohesive marketing campaigns that fuel growth for our clients. Your expertise in email and SMS will help shape integrated marketing strategies that maximize results across all channels. Partnership with internal teams and client contacts will enable your clients to achieve their goals through effective lifecycle marketing.
• ANALYZE | You have a passion for results-driven data and a track record of being able to identify, develop, segment, execute and optimize email and SMS campaigns. With a multi-brand purview (clients you directly work on and other agency clients), you are able to spot trends and connect the dots on what success may look like across industries and verticals. Working with the data analyst, you will share the trends that you're seeing both externally through marketing materials and internally.

Requirements

• 5+ years experience in email and SMS marketing, with proven success in DTC environment
• Expert-level proficiency in Klaviyo platform including sophisticated automation flow design, predictive analytics implementation, custom event tracking, API integrations with ecommerce platforms, advanced behavioral segmentation, and custom metric creation
• Working knowledge of at least one additional ESP (such as Attentive, Emarsys, Iterable, or Braze) is preferred
• Extensive hands-on experience with leading SMS platforms (Attentive, Postscript, Klaviyo SMS) including campaign setup, automation flows, compliance management, subscriber segmentation, and cross-channel integration strategies
• Expert knowledge of email and SMS compliance regulations including GDPR, CCPA, CAN-SPAM Act, TCPA, and CASL, with demonstrated experience implementing compliant opt-in/opt-out processes, managing consent preferences, and ensuring regulatory adherence across multi-jurisdictional campaigns
• Proven expertise in email infrastructure management including DNS authentication protocols (DKIM, SPF, DMARC), sender reputation monitoring, deliverability troubleshooting, and strategic IP warming strategies for ESP migrations and new domain setup
• Mastery of sophisticated audience segmentation strategies using behavioral, demographic, and transactional data, complex conditional automation logic with multi-branch decision trees, and systematic flow optimization through performance analysis and revenue attribution modeling
• Advanced expertise in A/B testing, multivariate testing, and split-testing methodologies across email and SMS campaigns
• Bachelor's degree preferred but not required
• Experience mentoring junior team members and providing strategic guidance
• Strong analytical capabilities with expertise in data analysis, performance reporting, and strategic thinking with a data-driven approach
• Proficiency in Figma for email design collaboration, plus HTML and CSS for responsive template development

Preferred

• Experience mentoring junior team members and providing strategic guidance
• Working knowledge of Loyalty, Subscription, Direct Mail, Survey, and Identity Resolution platforms with focus on seamless Email and SMS integration
• Proficiency in Figma for email design collaboration, plus HTML and CSS for responsive template development

Benefits

• 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
• TIME OFF | When you're at CTC, you're firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
• MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
• WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually