Responsibilities

• Own lifecycle strategy for prospects and pre-customer audiences, including early-stage and marketing-engaged leads, MQLs, SALs / SQOs
• Design and evolve lifecycle journeys that support lead education and value articulation
• Pipeline acceleration and velocity
• Opportunity progression and sales readiness
• Ensure lifecycle programs are aligned to revenue targets, ICP priorities, and sales motion requirements
• Own and execute PLG campaigns focused on pre-customer audiences, such as trial, freemium, or evaluation experiences
• Product tours, demos, or data previews
• Usage- or intent-triggered engagement programs

Requirements

• 5-7 years of experience in B2B lifecycle, PLG, demand generation, or marketing automation
• Proven experience driving pipeline-focused lifecycle and/or PLG programs
• Strong understanding of B2B buyer journeys and longer sales cycles
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and demonstrable AI tools usage for analytics, nurturing, and engagement optimization
• Data-driven mindset with strong analytical and optimization skills
• Experience in B2B SaaS, data, or insights-driven companies
• Comfort in building Salesforce and RevOps workflows
• Experience supporting PLG motions, trials, or product-driven qualification

Benefits

• Direct impact on pipeline creation and acceleration
• Opportunity to help shape HG Insights’ PLG and hybrid GTM motion
• High-visibility role within Growth Marketing with room to scale impact
• Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
• A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.