Company overview

HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner. We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.
Founded in 2010
Santa Barbara, California, USA
857 employees (59 in marketing)
88% recommend to a friend
69% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount +27.7% year over year

Funding

Total funding

$18.3M

Last raise

Private Equity, 5 years ago

Funding history

Jan 2021

Private Equity Round HG Insights

Mar 2016

Series B HG Insights · $12M

May 2014

Series A HG Insights · $2M

Mar 2013

Seed Round HG Insights · $2M

Dec 2012

Seed Round HG Insights · $600K

Feb 2012

Seed Round HG Insights · $160K

Audience

Monthly website visitors
62K
Month over month-7.3%
Quarter over quarter+54.6%
Top sourceDirect (42.4%)
Ad budget per month$400.6
Average search rank46
Traffic source mix
Direct
42.4%
Search
40%
Referral
10.9%
Social
5.4%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

19K

12-mo growth

+68%

Monthly growth

+4.4%

News

Links