Responsibilities

• Lead the strategy, planning, and execution of multi-channel integrated campaigns across email, paid media, events, content, webinars, and ABM
• Partner with Product Marketing to translate messaging and positioning into compelling campaign themes and assets
• Collaborate with Marketing Operations to build scalable, measurable campaign frameworks and reporting
• Work closely with Marketing and Sales Leadership to align campaigns with pipeline goals and enable effective follow-up
• Own campaign timelines, briefs, costs, expectations, ROI, and project management from kickoff through launch and optimization
• Develop campaign segments, targets, channels, personalization, sales communication, and workflows
• Analyze performance and continuously improve based on engagement, conversion, and pipeline impact including A/B testing
• Manage campaign calendars and ensure alignment across marketing initiatives
• Test new ideas, channels, and formats to drive growth and innovation

Requirements

• 8+ years of experience in B2B demand generation marketing (SaaS or data/analytics preferred)
• Proven experience owning integrated, multi-channel campaigns from concept through execution and reporting
• Strong cross-functional collaboration skills with Product Marketing, Sales, and Marketing Ops
• Data-driven mindset with experience measuring and optimizing campaign performance
• Excellent project management and organizational skills
• Ability to balance strategic planning with hands-on execution
• Acumen with marketing automation and CRM platforms (Marketo, Salesforce, or similar)
• Experience leveraging AI-powered tools to streamline workflows, expedite and enhance campaign execution, and drive data-informed decisions.

Benefits

• Direct impact on pipeline creation and acceleration
• High visibility role with ownership over key growth initiatives
• Use modern marketing technologies and AI-driven tools
• Collaborative, supportive culture with room to innovate
• A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement