Responsibilities

• Support the growth of Uphold’s monthly transacting customers and drive sustained customer activity.
• Increase transaction volume and frequency among existing users.
• Increase product adoption across Uphold products and features.
• Improve customer lifetime value (LTV) through targeted retention efforts.
• Reduce churn and customer dormancy rates.
• Create and implement re-engagement strategies to activate dormant users.
• Design customer journeys tailored to different segments
• Refine personalization, behavioral triggers, and campaign strategies.
• Implement a structured approach to customer retention aligned with lifecycle stages and segment value.
• Contribute to the continued development of a high-performing, data-driven, and iterative lifecycle marketing team.

Requirements

• 7+ years of experience in lifecycle marketing, retention, CRM, or campaign management, ideally in B2C fintech, crypto, trading platforms, or scaled consumer tech.
• Demonstrated success designing and executing lifecycle programs that improve retention and engagement.
• Strong analytical mindset with experience in cohort analysis, segmentation, and experimentation.
• Skilled at collaborating cross-functionally in dynamic environments.
• Comfortable working in a fast-paced, results-driven environment.
• Empathy for users and a passion for building engaging, value-driven experiences.

Preferred

• Prior experience in crypto or multi-asset finance is a strong plus but not required.

Benefits

• Annual bonus program based on individual, team and company performance.
• Home office stipend for a productive setup.
• Generous PTO, healthcare, and employee assistance programs.
• Engaging events and celebrations.
• Well-stocked office kitchen with a foodie culture.