Responsibilities

• Journey Mapping & Personas: Own the Teacher and Buyer personas globally (US, UK, AU & beyond), designing high-conversion lifecycle campaigns across email, ads, and in-product.
• Lifecycle Growth: Build omnichannel "evergreen" campaigns focused on driving retention, expansion and engagement with guidance of key marketing stakeholders.
• Cross-Functional Synergy: Align with Customer Experience teams to create consistent customer touch points for both teachers and administrators to drive retention and expansion.
• Product-Led Adoption: Partner with Product teams to build in-product touchpoints to improve product usage, education, and retention.
• Data-Driven Optimization: Use customer journey data to pilot A/B tests and personalization tactics that increase conversion.
• Performance Tracking: Analyze campaign health regularly, turning raw data into actionable insights and executive-level performance updates.

Requirements

• 5+ years of experience in Lifecycle Marketing, Growth Marketing, or Customer Marketing, ideally within a SaaS or EdTech environment
• Omnichannel Messaging Mastery: Strong record of writing clear, actionable marketing copy (for email, social, product etc) that elicits action with teachers and administrators.
• Data & A/B Testing Proficiency: Experience designing and executing rigorous split tests from subject lines to entire onboarding sequences. You should feel comfortable analyzing data to improve metrics related to retention and expansion.
• Customer Empathy: A deep interest in the K-5 education landscape. You can translate complex product features into "teacher-friendly" benefits
• Cross-Functional Collaboration: The ability to collaborate seamlessly between Product (to build in-app triggers) and CX (to align on renewal and retention funnels and timing)

Preferred

• Nice to have Education Background: Former classroom experience or a deep personal connection to the teaching profession.

Benefits

• Benefits include: Medical/Dental + Orthodontics/Vision Coverage, 401(k) Match, Flexible Paid Time Off, Mindfulness First Fridays, Monthly Technology Stipend, Home Office Setup Stipend, Professional Development Stipend, Paid Parental Leave, Charitable Donation Matching, Volunteer Days.