Manager, Lifecycle Marketing – Campaigns & Experiences
Sky Zone
USA (Remote)
$95K/yr - $112K/yrIn-houseFull-timeSenior level5+ years exp.
16 hrs ago
Senior Lifecycle Marketing Manager | Marketing | East Coast, US
New York, USA (Hybrid)
$120K/yr – $135K/yrSenior Level6+ years expOther
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive multi‑channel lifecycle programs for B2B SaaS, owning end‑to‑end retention and expansion.
- Own segmentation, journey mapping, and multi‑channel execution.
- Must-have: 6+ years in lifecycle/CRM marketing with HubSpot and Salesforce.
- Standout: Shapes adoption of AI‑powered products like Explorer and Plinc.
Job Description
Responsibilities
- Own the customer journey end-to-end - from first activation to long‑term expansion - designing lifecycle programs that turn engaged customers into loyal advocates
- Partner closely with Marketing, Sales, Product and Research, using data to understand customer behavior and build thoughtful, timely engagement across onboarding, retention, win‑back and expansion
- From segmentation and journey mapping to hands‑on campaign execution, translate insight into action - and action into measurable impact
- Play a key role in bringing Savanta’s expanding technology and AI‑powered products to life, driving adoption of platforms like Explorer and Plinc, and supporting product launches across our portfolio
- Personalize lifecycle campaigns, expansion plays with Sales, or advocacy programs that spotlight our customers’ success
Requirements
- 6+ years’ experience in lifecycle, retention or CRM marketing, ideally in a B2B SaaS or data‑led environment
- Proven experience owning and executing multi‑channel lifecycle programs end‑to‑end
- Strong proficiency with HubSpot and Salesforce (additional marketing automation tools a plus)
- Hands‑on experience with customer segmentation, journey mapping, and engagement or health scoring
- Confidence working with data — pulling insights, building reports, and making the case for investment
- Excellent cross‑functional collaboration and communication skills
Preferred
- Additional marketing automation tools a plus
- Experience with data‑led environments
- Familiarity with AI‑powered products (e.g., Explorer and Plinc) - mentioned in context
Benefits
- Hybrid working
- Flexible working practices
- Ongoing Learning & Development
- Generous holiday allowance
- Health & wellbeing package
- Retirement plan
- Team & Company Socials
- Committees for Health & Well Being, Charities & Volunteering and DE&I
Savanta
Savanta is a fast-growing data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting, all designed to help our clients make better decisions and achieve faster progress.Savanta offers clients a full range of intelligence services, including: Research & consulting – tailored solutions built using specialists from Savanta’s Industry and Methodology Practices Data collection and analysis – access to 100 million respondents through a proprietary technology platform Intelligence products – including the BrandVue and MarketVue reputation tracking solutions
