Responsibilities

• Develop comprehensive lifecycle marketing strategies to drive new loan originations.
• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.
• Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial interest through customer journeys.
• Design and deploy educational content strategies to help members navigate the complexity of the lending market.
• Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs).
• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.
• Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership.
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.
• Direct campaign priorities with Lifecycle Marketing Tech Ops.

Requirements

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
• 8+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
• Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization.
• A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale.
• Possess the ability to comfortably and independently operate in a dynamic market environment
• Strong analytical experience using various testing methodologies.
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
• Effective verbal and written communication skills.
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
• Experience working in a regulated industry (FinTech, banking) is highly preferred.

Preferred

• MBA or other advanced degrees
• Previous finance, tech or banking experience

Benefits

• To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!