Senior Lifecycle Marketing Manager, Home Equity at SoFi | Jacksonville, FL | $109K/yr – $204K/yr

Senior Lifecycle Marketing Manager, Home Equity

Jacksonville, FL (Unknown)

$109K/yr – $204K/yrSenior Level8+ years exp

Posted 4 months ago

Job Summary

Own multi-channel lifecycle automation and experimentation to drive conversions, revenue, and hyper-personalization across member journeys.

Automate workflows across email, push, in-app, and SMS based on member behavior and lifecycle stages.
Drive personalized campaigns and evergreen/ad-hoc programs using performance insights.
Lead a full-funnel experimentation roadmap with AI-driven insights to optimize revenue.

Job Description

Own multi-channel lifecycle automation and experimentation to drive conversions, revenue, and hyper-personalization across member journeys.

Responsibilities: Lead automated workflows across email, push, in-app, and SMS based on member behaviors and lifecycle stages.
Responsibilities: Drive campaign automation and personalization, leveraging performance insights to build evergreen and ad-hoc programs.
Responsibilities: Own a rigorous, full-funnel experimentation roadmap to optimize conversion and revenue with the new experimentation suite.

SoFi

3.6 Glassdoor

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.

Founded in 2011

San Francisco, California, USA

5.8K employees (454 in marketing)

www.SoFi.com

61% recommend to a friend

76% CEO approval