Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
5 days ago
Senior Lifecycle Marketing Manager
USA (Remote)
$108K/yr - $115K/yr (Est.)Senior Level7+ years exp
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize lifecycle marketing across PLG and sales-assisted models, driving activation, onboarding, engagement, expansion, and retention through behavior-based journeys and cross-functional collaboration.
- Lifecycle architecture: design and scale onboarding, activation, and retention programs for self-serve and enterprise journeys.
- Personalization and automation: build segmented journeys using product usage, stage, persona, and buying intent in Marketo and Salesforce with AI-driven opportunities.
- Collaboration and measurement: partner with Product, Growth, CS, and RevOps to improve trial conversion, onboarding completion, attribution, and cross-sell/upsell efforts.
Job Description
Responsibilities
- Own and evolve Fleetio’s lifecycle marketing strategy
- Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention
- Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions
- Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent
- Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion
- Drive product-led growth and trial conversion initiatives
- Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance
- Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly
- Create behavioral and usage-based campaigns that guide users toward key activation milestones
- Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates
- 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles
- Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages
- Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions
- Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing
- Hands-on experience with Marketo and Salesforce required; experience with Gainsight strongly preferred
- Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys
- Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions
- Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts
- Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success
- Experience building scalable automated nurture and engagement programs
- Gainsight experience strongly preferred
- Experience with Gainsight strongly preferred
- Multiple health/dental coverage options (100% coverage for employee, 50% for family)
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- PTO - 4 weeks (increases at year two!)
- 12 company holidays + 2 floating holidays
- Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
- FSA & HSA options
- Short and long term disability (short term 100% paid)
- Community service funds
- Professional development funds
- Wellbeing fund - $150 quarterly
Fleetio
Our software helps organizations around the world track, analyze and improve their fleet operations. We're passionate about making it easy to manage a fleet so our customers can spend more time focusing on their mission.Launched in 2012 out of Birmingham, AL, today thousands of people use Fleetio to manage hundreds of thousands of vehicles, equipment, parts, operators and more. Fleets of all sizes across more than 80 countries rely on Fleetio to handle the complexities of their operations.To us, great software is simple, collaborative, comprehensive and informative. We constantly enhance our products to better embody those traits in new and exciting ways to equip our customers with the best solutions available.To learn more about Fleetio, visit fleetio.com or give us a call at 1 (800) 975-5304.
