Responsibilities

• Drive growth from new and existing customers via the ideation, launch, and optimization of omni-channel journeys
• Responsibility for E2E execution of said journeys, including business strategy definition, creative strategy, success metrics, and read-out of results
• Bridge the gap between a technical development teams, product, and a strategic marketing team by creating detailed requirements for projects, like audience criteria and if/then logic
• Size and estimate potential project impact on CAC, revenue, and other KPIs
• Help build and execute against a hypothesis-driven testing roadmap for owned journeys
• Identify cross-functional opportunities to improve the customer lifecycle, and provide strategic and operational leadership to those projects
• Uplevel the team’s processes and documentation of journeys
• Maintain and improve reporting dashboards, in partnership with Analytics
• Partner with Creative team to build visually seamless, highly engaging touchpoints
• With the wider business, share plans, results, learnings, and best practices
• Serve as a CRM and lifecycle marketing subject matter expert on the Growth team

Requirements

• 4+ years experience in lifecycle marketing
• A proven track record at driving measurable results toward KPIs
• Ability to pull and translate complex data results into actionable, revenue-driving insights with minimal assistance
• Advanced skill in spreadsheet tools and familiarity with BI tools such as Looker or Mode
• A strong understanding of statistical testing principles within CRM
• Demonstrated success in managing complex cross-functional projects with business, technical, and creative stakeholders
• A self-starter who sees challenges as opportunities and is a creative problem-solver
• Hands-on experience in Iterable is a must
• Excellent written and verbal communication skills
• Highly driven and results-oriented work ethic

Preferred

• Experience with SMS and/or mobile push strongly preferred
• Bonus if you’ve worked with a CDP (we use HighTouch)

Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
• Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees
• Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose
• Health Savings Account contributions from Upstart for eligible plans
• Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage
• Paid time off, sick and safe time, and company holidays
• Paid family and parental leave to support caregiving and major life moments
• Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving
• Employee Assistance Program (EAP) offering mental health support and life-centered resources
• Financial wellness resources, including access to financial planning tools and a financial concierge service
• Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
• Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
• Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs)
• Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)