Responsibilities - Own multiple client relationships as the primary Fat Earth point of contact, driving strategy at the account level, managing expectations, and building trust over time, including within large enterprise organizations with layered stakeholder structures. - Develop sophisticated lifecycle marketing strategies that account for the full customer journey, from acquisition through retention, with a clear view on how creative, messaging, segmentation, and timing work together to move the needle across channels. - Lead communications planning across email, SMS, push, and in-app messaging, including content calendars, campaign strategy, flow architecture, and channel sequencing. - Bring a creative strategy lens to every account, shaping briefs and creative direction that result in beautiful, high-performing work from copy and design teams. - Define and evolve sending strategy, list health practices, segmentation logic, and automation infrastructure for each client, including within complex, multi-platform tech stacks. - Build, manage, and optimize subscription and loyalty program touchpoints, with a deep understanding of how these programs connect to broader LTV goals. - Craft and implement push and in-app messaging strategies for app-first or app-integrated brands, with a clear grasp of how these channels complement email and SMS in the customer journey. - Think cross-functionally across the full growth funnel, understanding how lifecycle supports paid media, acquisition, and other channels to drive customer LTV and hit shared growth goals. - Conduct A/B tests, analyze results, and implement learnings with rigor, not just instinct. - Monitor account performance across KPIs and deliver consistent, substantive updates to clients that go beyond reporting and drive strategic decisions. - Partner with the Director of Lifecycle, fellow account managers, specialists, and Fat Earth's creative and paid media teams to deliver cohesive, high-quality work. - Step in across accounts as needed to fill gaps, troubleshoot ESP issues, build templates, set up segments, or support QA. - Operate within ClickUp to manage timelines, inputs, and deliverable tracking. - Stay current on industry trends, ESP platform developments, and emerging channels, and bring relevant thinking back to clients and the internal team.