Responsibilities

• Own the customer journey end-to-end—from first activation to long-term expansion
• Design lifecycle programs that turn engaged customers into loyal advocates
• Partner with Marketing, Sales, Product and Research to understand customer behavior and build engagement across onboarding, retention, win-back and expansion
• Perform segmentation and journey mapping and translate insight into action with hands-on campaign execution
• Drive adoption of platforms like Explorer and Plinc and support product launches across the portfolio
• Deliver personalized lifecycle campaigns and expansion plays with Sales; run advocacy programs that spotlight customer success

Requirements

• 6+ years’ experience in lifecycle, retention or CRM marketing, ideally in a B2B SaaS or data-led environment
• Proven experience owning and executing multi-channel lifecycle programs end-to-end
• Strong proficiency with HubSpot and Salesforce
• Hands-on experience with customer segmentation, journey mapping, and engagement or health scoring
• Comfort with data—pulling insights, building reports, and making the case for investment
• Track record of driving measurable improvements in activation, retention, or expansion metrics
• Excellent cross-functional collaboration and communication skills

Preferred

• Additional marketing automation tools experience

Benefits

• Bonus scheme
• Hybrid working
• Flexible working practices
• Ongoing Learning & Development
• Generous holiday allowance
• Health & wellbeing package
• Retirement plan
• Team & Company Socials
• Committees for Health & Well Being, Charities & Volunteering and DE&I