Responsibilities

• Design and deliver integrated go-to-market strategies with a heavy focus on content and digital marketing for the Merchant Services Commercial/Corporate Banking (CB/CIB) customer segment.
• Create Merchant Services CB/CIB marketing collateral across the customer journey and collaborate with partners to leverage enterprise capabilities to develop new channels for Merchant Services (i.e. social media, whitepapers, newsletters, webinars, testimonials, etc.)
• Develop and implement marketing strategies to help deepen existing Merchant Services customer relationships.
• Lead work across functional teams and creative agencies, as necessary, to achieve marketing objectives and deliverables including developing client advocacy stories and testimonials in relevant industries.
• Understand the competitive landscape and leverage qualitative and quantitative data to translate insights into strategic direction.
• Ensure adherence to legal, compliance, and privacy regulations and policies related to marketing.

Requirements

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of: work experience, training, military experience, education.

Preferred

• Experience crafting enterprise B2B product marketing strategies within the financial services, payments, or technology sectors.
• Superior knowledge of financial services value stories and the ability to continually refine product positioning and messaging in alignment with the segment-focused customer value proposition.
• Strong interpersonal skills with the ability to build productive business relationships, mobilize resources and cross-functional teams, and influence peers, partners, and senior leaders to gain buy-in for new ideas or initiatives.
• Proved expertise in commercial client segmentation including a strong knowledge of developing client advocacy and testimonial content to serve each segment.
• Outstanding verbal and written communication skills, including well-honed presentation skills and the ability to craft clearly written and effectively positioned content that can make complex technical subjects easy to comprehend.
• Well-developed grasp of product strategy, or product management lifecycle and landscape.
• Impeccable attention to detail with extensive experience in formatting, reviewing, and proofreading materials for content accuracy, effectiveness, regulatory requirements, alignment with overall messaging strategies, and adherence to brand standards.
• Experience with product strategy and a solid understanding of the product management lifecycle and market landscape, along with experience supporting and enabling sales teams.
• Highly organized with strong project management skills.
• Keen eye for design and experience managing the creative development process – including defining and refining project scope, developing and delivering creative briefs, and synthesizing and providing creative feedback.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement