Responsibilities

• Own the vision, standards, and quality control for all creator strategy outputs within assigned pod
• Oversee and QA all creator lists, ensuring strategic alignment, cultural relevance, and executional excellence
• Lead workload distribution and prioritization across pod to maximize efficiency and output quality
• Maintain a high bar for precision and service excellence, ensuring all deliverables are client-ready
• Serve as the primary point of contact (POC) for assigned talent agencies and key external partners
• Translate client briefs into clear, insight-driven creator strategies
• Guide talent selection through a full-funnel lens (awareness → conversion), incorporating platform data, agency input, and cultural trends
• Provide strong rationale and storytelling behind every talent recommendation—not just lists of names
• Lead sourcing for celebrity, VIP, and high-profile talent within the pod
• Ensure all creator recommendations reflect current cultural moments, emerging talent, and platform-native behavior

Requirements

• 5+ years of relevant experience
• Prior experience in a talent agency or influencer marketing agency environment
• Deep Creator Economy Expertise: Strong understanding of platforms, trends, talent landscape, and cultural signals
• Strategic Leadership: Ability to translate briefs into clear, differentiated creator strategies
• Exceptional Judgment: High standard for talent quality, brand alignment, and cultural relevance
• Storytelling & Communication: Skilled at articulating the “why” behind talent decisions in a compelling way
• Operational Excellence: Proven ability to manage multiple workstreams while maintaining quality and speed
• Relationship Management: Strong experience working with talent agencies, creators, and internal stakeholders
• Data & Insight Fluency: Ability to leverage platform data, historical performance, and market insights to inform decisions
• Proactive Mindset: Identifies opportunities ahead of demand and drives innovation within the team

Benefits

• Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.