Responsibilities

• Lead the development and implementation of global communications strategies that drive media performance across Google Ads, social, online video (OLV), display, search engine marketing (SEM) and offline channels.
• Manage large-scale investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities. Influence across teams with similar objectives to align resources and direction, acting as a primary point of contact for paid media.
• Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
• Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.
• Lead the end-to-end development of creative media bets, translating high-level brand goals into first-to-market partnerships and bespoke activations that command attention and drive culture.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience.
• 9 years of experience in paid media management.
• Experience managing cross-functional or cross-team projects.

Preferred

• Experience in paid media strategy/execution and agency management with an AI-first mindset.
• Track record of using media placements and strategic alliances to amplify a brand narrative in a non-traditional way.
• Ability to grow in a fast-paced, high-growth environment, with a capacity to navigate ambiguity and manage engaging priorities effectively.