Responsibilities

• Own the end-to-end execution of integrated B2C marketing campaigns, including seasonal campaigns, curated deal collections, and product GTM campaigns
• Translate established campaign and marketing strategies into actionable execution plans across content, channels, placements, timelines, and deliverables
• Lead cross-functional campaign execution across Creative, Product, Lifecycle, Merchandising, Merchant, and Marketing Operations, ensuring teams remain aligned and work moves efficiently from brief through launch
• Develop campaign briefs and lead campaign kickoffs, translating strategic direction into clear objectives, audience needs, messaging requirements, placements, and deliverables
• Support member-facing product marketing by translating product launches and enhancements into clear, compelling content and ensuring product messaging is consistently represented across relevant marketing surfaces
• Partner with Merchandising and Merchant teams to ensure campaign execution balances member relevance, campaign objectives, and advertising revenue opportunities
• Own campaign readiness, including timelines, dependencies, asset coordination, QA, documentation, and cross-functional handoffs
• Monitor campaign performance and identify opportunities to optimize content, placements, and future campaign execution
• Maintain key campaign and product marketing resources, including calendars, placement plans, messaging documentation, and content libraries
• Continuously improve campaign workflows and ways of working to support increasingly scalable and efficient integrated marketing execution

Requirements

• 5–8 years of experience in integrated marketing, campaign management, consumer marketing, product marketing, or a related field
• Demonstrated experience owning the execution of multi-channel B2C marketing campaigns from planning through launch and measurement
• Strong strategic thinking with the ability to understand established strategy, translate it into actionable plans, and make sound executional decisions
• Experience managing complex, cross-functional initiatives with multiple stakeholders, timelines, deliverables, and dependencies
• Strong understanding of consumer marketing content and channel strategy across email, web, lifecycle, and other digital surfaces
• Ability to connect campaign content and channel execution to broader business objectives, including engagement, transactions, product adoption, and revenue
• Excellent organizational and project leadership skills, with the ability to independently drive work forward while managing multiple priorities
• Strong written and verbal communication skills with the ability to create clarity and alignment across teams
• High attention to detail and a strong sense of ownership for both the quality of the work and the results it drives
• Familiarity with marketing technology, CMS, project management, and lifecycle platforms such as Bloomreach is a plus

Benefits

• Competitive salary, matching 401K, and company-paid disability.
• Comprehensive medical, dental, and vision insurance is effective on your first day of employment!
• Time off is required. We want our team members to rest, relax, and recharge, so we encourage employees to take 20 days off each year. Plus, we offer 8 paid company holidays and our office is closed from Christmas Eve through New Year's Day.
• Summer Fridays are great and are an annual tradition between Memorial Day and Labor Day every year.
• To help you get a jump start on company holidays, we close at 1 pm the day prior to each company holiday as “holiday eve.”
• Tenure is valued and rewarded. In addition to PTO, we offer a paid Sabbatical for up to 3 months to employees at 5 years and 10 years of service.
• Commuting can be expensive – we get it. So, we provide a monthly transportation stipend and free lunch every Wednesday.
• Connection and relationship building is everything. We offer regular outings, virtual events, fun community-interest Slack channels, and occasional happy hours.