Senior Integrated Marketing Manager

Responsibilities

• Lead end-to-end planning and execution of strategic marketing initiatives across channels and key moments.
• Build integrated plans that connect narrative, launch activities, customer experiences, communications, content, events, and digital engagement into one coherent story.
• Drive alignment across cross-functional teams, with clear priorities, accountability, and execution excellence.
• Develop strategic frameworks, presentations, narratives, briefs, and recommendations, and present them confidently to senior leadership.
• Partner closely with product marketing, communications, creative, social, events, and business stakeholders to deliver experiences that feel considered and premium.
• Translate customer, market, and competitive insights, including from outside our category, into actionable recommendations.
• Define campaign goals, KPIs, and measurement frameworks, establishing reporting rhythms to track business impact and surface opportunities to leadership.
• Identify new opportunities to strengthen Microsoft Copilot's position in market and raise the creative bar for how it shows up.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, brand strategy, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience?

Preferred

• Experience developing and executing integrated marketing strategies, including events or experiential work.
• Experience supporting executive communications, launches, events, or customer engagement initiatives.
• Deep familiarity with B2B technology marketing and commercial audiences, and a belief that B2B doesn't have to look or feel like B2B.
• Strategic thinking, with a habit of coming to the table with solutions, not just problems.
• Ability to balance long-term planning with day-to-day execution.
• A point of view on great marketing and storytelling, and the taste to back it up.
• Genuine curiosity about AI and hands-on interest in how products like Copilot change the way people work.