Responsibilities

• Collaborate cross-functionally with Product Marketing, Sales, and international teams to deeply understand target personas, product differentiators, and adapt campaigns for global execution.
• Design targeted demand and account-based marketing campaigns for SMB, mid-market, and enterprise accounts, including defining account lists, messaging, content, channel mix, budgets, and KPIs.
• Develop compelling campaign briefs and provide feedback to inspire and guide creative, digital, and ops teams to deliver innovative, effective assets and ensure deliverables align with audience and channel best practices.
• Leverage and validate AI tools to optimize campaign performance—including segmentation, content creation, and predictive analytics—while maintaining brand consistency and exercising good judgment.
• Monitor, report, and optimize channel performance and results, proactively communicating outcomes and recommendations to leadership and providing input into quarterly planning, budgeting, and lead/pipeline forecasting.