Responsibilities

• Integrated Campaigns and Cultural Moments - Own the integrated execution of major Gopuff campaigns across brand, product, growth, and the cultural calendar. From the Super Bowl to product launches, cultural moments, and everything in between.
• Turn strategy into clear, actionable campaign plans across creative, media, social, CRM, performance, partnerships, and in-app channels.
• Build briefs that give creative and cross-functional teams a clear problem to solve and a strong definition of success.
• Keep teams aligned from kickoff through launch, ensuring every touchpoint feels connected to the same idea.
• Identify cultural opportunities where Gopuff can show up credibly and move quickly enough to capitalize on them.
• Talent & Brand Partnerships - Lead campaigns around Gopuff’s talent and brand partnerships, from initial concept through launch and measurement.
• Develop creative partnership ideas that connect Gopuff to culture and create attention beyond traditional paid media.
• Translate partnerships into broader marketing platforms, ensuring they come to life across the full Gopuff ecosystem rather than as standalone activations.
• Serve as a day-to-day lead with talent teams, agencies, brands, and external partners, keeping the work moving and the quality high.
• Strategic Growth Initiatives - Turn strategic business priorities into integrated marketing plans with clear objectives, audiences, channels, and measures of success.

Requirements

• 7+ years in brand marketing, integrated marketing, media/publishing, agency strategy/creative work, or all of the above.
• A track record of taking ambiguous challenges and turning them into shipped experiences, not decks.
• Strong startup instincts. You define the process, chase the approval, and cover the gap nobody assigned to you.
• A high bar for creative and craft, with the taste to know good from good enough.
• The business backbone to defend a decision with numbers, not just conviction.
• Experience managing partners, budgets, and multiple live projects at once, without dropping any of them.
• Direct, efficient communication.
• Motivated to win.

Benefits

• Medical/Dental/Vision Insurance
• 401(k) Retirement Savings Plan
• HSA or FSA eligibility
• Long and Short-Term Disability Insurance
• Fitness Reimbursement Program
• 25% employee discount & FAM Membership
• Flexible PTO
• Group Life Insurance
• EAP through AllOne Health (formerly Carebridge)