Senior Influencer Marketing Manager

Responsibilities

• Define, lead, and continuously evolve Empower’s enterprise-wide influencer marketing strategy across social media platforms, aligning programs with business objectives, brand positioning, and marketing priorities.
• Establish the strategic vision, creative direction, content guidelines, and partnership governance for influencer marketing initiatives.
• Identify emerging social media platforms, creator trends, audience behaviors, and cultural opportunities to inform influencer marketing strategy.
• Develop and manage the annual influencer marketing operating plan, investment strategy, and budget allocation.
• Provide strategic oversight of external influencer marketing agencies, including agency performance, accountability, and delivery against established objectives.
• Lead influencer marketing initiatives across always-on programs, product launches, brand campaigns, and strategic partnerships.
• Oversee influencer identification, evaluation, partnership negotiations, contracting, and ongoing relationship governance.
• Partner with Brand, Social Media, Communications/Public Relations, Creative, Legal, Media, Data, and Product teams to deliver integrated influencer marketing programs.
• Establish influencer marketing key performance indicators (KPIs), measurement frameworks, reporting standards, and optimization strategies.
• Present influencer marketing performance, investment recommendations, and strategic insights to senior leadership.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8+ years of marketing experience, including substantial specialization in influencer marketing.
• Demonstrated experience developing and leading enterprise-scale influencer marketing strategies and programs.
• Experience managing influencer marketing agencies, external partners, and complex stakeholder relationships.
• Experience overseeing influencer partnership negotiations, contracts, and marketing investments.
• Working knowledge of FTC endorsement guidelines, influencer disclosure requirements, and brand safety practices.
• Strong analytical skills, including experience defining marketing KPIs, evaluating campaign effectiveness, and communicating performance insights.
• Strong written and verbal communication skills, executive presentation capabilities, and cross-functional stakeholder management experience.
• Ability to influence business outcomes through indirect leadership and collaboration across multiple functions.

Preferred

• Experience leading influencer marketing programs in financial services or another highly regulated industry.
• Experience developing influencer governance frameworks and scalable creator partnership operating models.
• Experience measuring influencer marketing return on investment (ROI), brand lift

Benefits

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.