Responsibilities

• Own the inbound marketing strategy and performance, including MQL generation, organic and paid acquisition channels, landing pages, and lead capture programs.
• Establish and achieve MQL, pipeline, and revenue goals, with a focus on lead quality and business impact.
• Analyze funnel performance and marketing data to identify opportunities for optimization and growth.
• Develop and oversee the B2B events and trade show program, ensuring each event has clear objectives, measurable outcomes, and consistent brand messaging.
• Oversee the marketing technology stack, reporting infrastructure, and workflow processes through the Marketing Operations Manager.
• Ensure data integrity, accurate attribution, and reliable funnel reporting, utilizing Salesforce as the system of record.
• Maintain intake, approval, and operational processes that support efficient execution across marketing functions.
• Develop and execute a unified marketing strategy across inbound marketing, events, and marketing operations aligned to pipeline and revenue goals.
• Partner cross-functionally with Sales, Product/IT, and Account Management teams to advance key business initiatives.
• Lead, coach, and develop a team of marketing professionals and managers, establishing clear goals, priorities, and performance expectations.

Requirements

• 6+ years of B2B marketing experience, including at least 2 years managing and developing marketing professionals or managers.
• Deep hands-on experience leading an inbound marketing or demand generation function, including MQLs, inbound channels, and pipeline contribution.
• Experience managing multiple marketing disciplines, including inbound marketing, events or field marketing, and marketing operations.
• Strong experience utilizing Salesforce and CRM data to measure marketing performance and contribution to pipeline and revenue.
• Demonstrated ability to balance strategic planning with hands-on execution.
• Proven experience building recommendations based on data analysis and resolving data gaps before making decisions.
• Strong attention to detail with a track record of delivering accurate, high-quality work.
• Excellent written and verbal communication skills, including the ability to present risks, trade-offs, and recommendations to senior leadership.
• Demonstrated success leading, coaching, and developing high-performing teams.
• Strong problem-solving skills with the ability to evaluate business impact and drive practical solutions.

Preferred

• Experience with Tableau or other marketing reporting and dashboarding tools preferred.
• Experience in the home improvement, home services, marketplace, lead generation, or B2B SaaS industries preferred.
• Experience working in a remote corporate environment and building marketing operations processes preferred.

Benefits

• This position is eligible to participate in the Company’s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.