Responsibilities

• Own the global Microsoft 365 Consumer strategy for higher-education students, including audience definition, competitive positioning, value proposition, offer roadmap, and business performance.
• Develop differentiated student propositions that bring together productivity, AI, storage, security, skilling, and relevant partner benefits.
• Build an evergreen acquisition and monetization roadmap around academic lifecycle moments, including back-to-school, semester starts, graduation, and the transition from institution-provided access to an individual subscription.
• Define end-to-end customer journeys spanning student identification, eligibility verification, checkout, activation, upgrade, renewal, and transitions between education and consumer subscriptions.
• Develop learning agendas across pricing, trials, offer structure, channels, messaging, customer friction, abuse prevention, and conversion to paid.
• Establish business-review and planning rhythms across Microsoft 365, Education, Windows, Copilot, LinkedIn, GitHub, and other relevant teams.
• Own the Microsoft 365 business and customer proposition for Windows-led offers, including device-attached trials, student bundles, in-product offers, and Retail or OEM-supported promotions.
• Translate Windows and device-partner opportunities into executable plans covering the target audience, offer construct, eligibility, redemption, customer journey, marketing support, and measurement.
• Identify durable acquisition opportunities across Windows setup, inbox experiences, Office applications, web, Retail, and direct channels.
• Develop test-and-learn plans that measure acquisition, paid conversion, subscriber value, and ecosystem engagement - not only promotional uptake.

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.

Preferred

• Bachelor's Degree in Marketing, Computer Science, Business, or a related field AND 8+ years of experience in product marketing, growth marketing, business planning, or related work; OR Master's Degree in Marketing, Computer Science, Business, or a related field AND 6+ years of relevant experience; OR equivalent experience.
• Experience with consumer subscriptions, lifecycle marketing, offers, pricing, acquisition, or recurring-revenue models.
• Experience marketing to students, emerging adults, or other audience segments with distinct eligibility and lifecycle needs.
• Familiarity with Windows, device, OEM, Retail, or in-product acquisition experiences.
• Experience supporting subscriber communications, product-change readiness, disclosures, migrations, or other compliance-related launch requirements.
• Quantitative skills and experience using funnel, cohort, conversion, renewal, and revenue analysis.
• Demonstrated ability to influence across organizations and lead programs without direct ownership of resources.
• Executive communication and decision-framing skills.
• Ability to balance customer experience, business impact, technical feasibility, and compliance requirements.
• Experience developing go-to-market strategies, customer value propositions, offers, or growth programs.