Responsibilities

• Craft clear, compelling product positioning and messaging across all Torus offerings (hardware, software, services).
• Develop and manage end-to-end product launch plans—from internal alignment to external execution.
• Own the customer-facing asset library end to end—case studies, one-pagers, pitch decks, battlecards, and vertical-specific content—and keep every asset organized, versioned, and factually accurate.
• Identify and develop customer case studies and testimonials across utility, commercial & industrial, and data center verticals.
• Work side by side with sales: join customer and prospect calls, capture what you hear firsthand, and use those learnings to quickly iterate on assets and tactics.
• Conduct customer research to better understand the pain points and motivations of our users and choosers within our target verticals.
• Lead internal training for sales, marketing, customer support, and cross-functional teams on new products, features, and messaging.
• Partner with sales, product, and marketing teams to ensure GTM alignment and message consistency.
• Monitor competitive landscape and market shifts to inform positioning and sales strategy.

Requirements

• 5+ years in product marketing or GTM roles, ideally in B2B tech, energy, or hardware + software environments.
• A systems thinker—highly detail-oriented, assertive, and able to take real ownership of outcomes without waiting to be asked.
• Proven experience building sales enablement content and delivering training.
• Familiarity with product launch frameworks.
• Strong written and visual communication skills—comfortable translating technical features into customer-facing value.
• Experience collaborating cross-functionally with product, sales, and design teams.
• Strong research skills and a proven ability to quickly understand the landscape of a new customer segment, vertical, or industry.
• Comfortable working independently in a fast-moving, high-accountability environment.

Preferred

• Experience in the energy, climate tech, utility, or infrastructure sectors.
• Strong copywriting ability—able to draft customer-facing copy directly, not just brief it out.
• Background working on or supporting long, complex sales cycles (utility, C&I, data centers, public sector, etc.).
• Knowledge of the power grid, distributed energy, or energy storage systems.
• Strong eye for design and the ability to work closely with creative teams on visual assets.
• Experience with Hubspot.

Benefits

• Employee Rewards Package including equity
• 401(k) Retirement Savings Plan
• Torus paid life and AD&D Insurance with options to purchase additional coverage
• Voluntary short- and long-term disability insurance
• Health Benefits Package: Choice between traditional PPO or HSA-eligible medical plans with Torus covering 50% of medical premiums; Dental insurance; and Vision insurance
• Plan participants have access to telehealth services, mental health support and coaching, and exclusive discounts on brands, dining, entertainment, and more.
• Unlimited discretionary PTO or 10 days annual PTO
• 10 paid company holidays
• Waiting period-free 100% paid parental leave
• Regular company-wide offsites to showcase our progress and learnings. A time to step back, think strategically, and work on the business together.