Responsibilities

• Lifecycle and campaign management
• Manage email, in-app, and push campaigns end to end, including setup, tracking, and multivariate testing.
• Improve the email development and deployment process, including dynamic content, targeting, personalization, and templates.
• Support data integrations with ESP and in-app messaging platforms.
• Demand generation and analytics
• Design and execute multi-channel lead generation campaigns across search, social, and display to build a pipeline for both self-service and high-touch sales cycles.
• Own conversion rate optimization for high-traffic landing pages and lead capture forms, using A/B testing to reduce friction and lift conversion.
• Track and report team KPIs, including performance summaries, test results, and conversion tracking, and keep stakeholders updated on campaign performance.
• Partner with marketing, data, and product teams to develop engagement strategies and iterate toward specific KPI and business targets.
• Define go-to-market strategy and planning, including positioning, value proposition, and launch approach.

Requirements

• 3+ years of marketing experience in a SaaS environment.
• Demonstrated ability to follow through on cross-functional commitments and resolve conflicting priorities or expectations diplomatically, keeping multiple partners and internal stakeholders aligned.
• Proven experience tracking "Cost Per Lead" (CPL) and "Customer Acquisition Cost" (CAC) across various channels and campaigns.
• Strong communication, project management, and time management.
• Detail-oriented, very organized, a multi-tasker and able to work well under pressure.
• Strong history of using enterprise-level email and multichannel service platforms to manage email lists, conduct audience segmentation, A/B testing, and deploy and track email, in-app, and push campaigns.
• Experience using HTML and CSS to develop email templates and landing pages.
• Experience building email automations and drip programs.
• Demonstrated experience tracking data, including standard email engagement, metrics, and web analytics tools (Google Analytics)
• Understanding of Agile marketing principles, values, and process or a strong desire to learn.

Preferred

• Familiarity with academic and private studio teaching workflows and market needs.
• Solid grasp of the music education publishing market.
• Experience with music tech & EdTech platforms.

Benefits

• Health
• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.
• Disability and Life
• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.
• Additional
• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers.