Senior Growth Marketing Manager (Subscriptions)

Responsibilities

• As a Senior Growth Marketing Manager, you'll manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable paid subscriber growth.
• This role will help create and execute a new marketing program for paid subscriptions.
• You'll deliver results from new channel testing, creative testing, and by optimizing paid subscriber conversion.
• Supporting strategy and planning for new paid advertising initiatives to profitably scale subscriptions.
• Launching new ad channel tests and measuring incremental lift.
• Executing in-market tests for new creative and messaging following a brand refresh.

Requirements

• 7+ years of experience in digital advertising roles, with 2+ years of experience in paid acquisition for freemium consumer subscription apps preferred.
• Demonstrated experience with both strategic planning and execution in digital marketing platforms (app store ads, paid social, mobile app networks) to profitably scale app subscriber growth.
• Hands-on expertise standing up paid subscription programs from scratch, with a track record of scaling subscriber growth profitably against LTV and payback — not just acquisition costs.
• Experience driving subscription growth within an established, high-traffic product where subscription revenue is a secondary — not primary — revenue model, preferred.
• Track record partnering with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation.
• Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.
• Advanced analytical and measurement abilities, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
• Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written.

Benefits

• Paid parental leave, office setup, and co-working allowances.
• Eligibility for company-sponsored health benefits is limited to team members based in the United States.